Aug 31, 201208:00 AMPoint of View
The Other Social Network: ANEW + Teknion
Rose Tourje, in a screenshot from the short documentary “ANEW: doing what’s right with what’s left.”ANEW and Change For Balance Productions have produced a succinct documentary about the challenges of demolition waste and their efforts to stem the tide. It includes the voices of clients who have benefited from the organization’s services, but, perhaps more tellingly, we also hear from leaders in the furniture industry who see ANEW as a new model for large-scale repurposing. Tourje (and, by extension, ANEW) acted as the host of the “Sustainability Without Borders” panel, and her insights provided an important key to understanding a social form of sustainability. She believes that there aren’t really borders between the different agents of the design process—the manufacturer, the designer, the consumer. The responsibility of where materials go and how they’re used is, ultimately, everyone’s responsibility, but the complex processes of building and demolition often make it difficult to think holistically about a larger life cycle. ANEW’s work, then, helps distribute the load of that burden, by forging human connections between sources of supply and demand.
Teknion’s showroom at NeoCon 2012. Image courtesy Teknion cre8.The third participant in the panel, Tracy Backus of Teknion, echoed ANEW’s focus on the life cycle of systems furniture. The company has had a sustainability policy in place since 2003, but Backus said Teknion is realizing that they have to start thinking about what happens to a product after it’s sold. The company now has a policy that stipulates every product that leaves their showroom will find a home, and they now try to think at least three years ahead about where unused or secondhand pieces will go. They’re even sponsors of Public Architecture’s The 1% pro bono program, which—in addition to being a nice bit of synergy on the NeoCon panel—makes clear the company’s commitment to social as well as environmental responsibility. As with any form of change, progress is slow and hard-won for advocates of the decommission-not-demolition approach; as Tourje says, encouraging companies and public agencies to make such a big policy shift is “like climbing the Himalayas with no gear.” But the optimistic refrain that emerged from the panel discussion was a social one, centered on the value of people and organizations who help other people and organizations to do the right thing. ANEW is a smaller-scale corollary to John Peterson's macro-level work with Public Architecture, connecting companies’ altruistic aspirations with the people and places that can benefit most from donated time and materials. But as the example of Teknion shows, these environmentally-responsible efforts also often make equally good business sense—which will lead, hopefully, to better traction and broader acceptance for a good idea. Find more on John Peterson and Public Architecture here. For further reading, Metropolis recently published The Power of Pro Bono, a book on design for the public good. Colin Fanning is an MA candidate studying design history and material culture at the Bard Graduate Center in New York City, and holds an undergraduate degree in interior design. His research interests include the visual culture of science, new media in museums, and design for social justice.