InstaWHAT?

A webinar teaches the design community about the power of Instagram

What is Instagram? How do you use it? Why would you use it? KI’s Aiden McGuire, IIDA’s Christa Payton, MarketSavant Group’s Dana Van Den Heuvel and Metropolis’ Kimberly Taylor and Grace Ehlers deliberated on the power of the social networking tool during the hour-long KI Social Media University webinar, entitled “InstaWham! The Power of Instagram in the Design Community”. Despite some skeptics in the audience (one quarter responded to a live poll that they felt Instagram was a fad), 69% of the audience felt that they would try Instagram out after the webinar for new product ideas and inspiration. And despite the 66% of the audience who ranked Pinterest as higher on their design industry “Wham-o-Meter,” the panelists agreed that Instagram’s average of 10,000 likes per second was a force to be reckoned within the design community and our global community at large. If you missed our InstaWHAM webinar, you can view it in its entirety here:

InstaWHAM! The Power of Instagram in the Design Community from Metropolis magazine on Vimeo.


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