Nov 9, 201309:00 AMPoint of View


Signgeist 3: Signage as Brand

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Personally speaking, while I certainly don’t remember much about hamburgers from when I was 12, I do remember the Red Barn sign. It not only represented food, but it was also associated with the ubiquitous juvenile pastime of sneaking off, disobeying mom and riding my bike out of the neighborhood. As moms always do, she eventually found out, and the Red Barn was officially off limits. Grounded. Until the golden arches came calling.

Editor's Note: On November 5, 2013 the SEGD announced that its board of directors voted to change the organization's name to Society for Experiential Graphic Design, thus keeping the acronym SEGD while broadening its mission.



David Vanden-Eynden, AIGA, FSEGD, and his partner Chris Calori, AIGA, FSEGD, lead Calori & Vanden-Eynden (C&VE), an internationally recognized, New York-based design firm specializing in the planning and design of signage, wayfinding, branded environments, identity, and user navigation systems. Chris literally wrote the book on the subject—Signage and Wayfinding Design: A Complete Guide to Creating Environmental Graphic Design Systems—which was recently published in Chinese and will be issued in a second English edition in 2015.

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