Oct 25, 201301:00 PMPoint of View


Design Management vs Scientific Management

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To merge “thinking” with “doing,” the Compagnons French Trade Guild teaches us that “the hand is the mind.”No “Design-thinking” conference has ever developed an activity or business, nor has it generated the slightest added value. Only those who take “matters into their own hands” move things forward.

Designers are catalysts. They set in motion the ideas generated during “design thinking” sessions or other creativity-oriented conferences.

If I were a politician in charge of industrial development, I would do what I could to bring the technology and manual labor classes out of the closet in schools. I’d freshen them up and call the courses “Design and Innovation.” I would shine a long-overdue spotlight on those devoted to the matter and its transmission.

I’d ask that design schools take ownership of finding ways to accommodate both the “having done” and “doing,” keys to an efficient and effective partnership, and an industrial reawakening of our territories and of our resources.

So what do you say? Isn’t it time that we had a heart to heart, head to head discussion about “manual labor?”



Christian Guellerin has been president of Cumulus, the International Association of Universities and Schools of Design, Art and Media since 2007. Under his leadership the organization grew from 80 to 178 establishments in 44 countries in 2008; today they’re expanding to China and India. He is also the executive director of the Ecole de design Nantes Atlantique, which trains professionals to create and innovate for socio-economic development, with an interface between technology, economics, and the sciences. He writes frequenly on design and pedagogy and teaches in several schools and universities in France and abroad.

Read more posts from Christian Guellerin here.

Oct 26, 2013 01:06 pm
 Posted by  Deborah P.

Vis-a-vis "design-thinking" conferences: Applied Brilliance is a systems thinking thought leadership event about emerging trends and cultural shifts for the A+D profession that propels innovation, creativity, thinking differently and solving problems holistically. Plus we have a maker faire, encouraging attendees to think as they do, sharing ideas and insights while they make something creative with their hands.

The results of two days of immersion in learning from experts outside the industry including bioscientists, poets, artists, neuroscientists, economists, ethicists, conflict experts, et al. are inspiring and transformative -- and changes business-as-usual thinking.

The value of learning from the "outside-in," and applying the brilliance of extraordinary minds to solutions relating to the built environment cannot be underestimated. As most professions, A+D is typically limited by a silo organizational matrix, tackling solutions from a non-holistic perspective, and exclusion of understanding how significant emerging trends shape the future. Applied Brilliance brings architects, designers and thought leaders to the table to work together in a meaningful experience to elevate the conversation by bridging theory to practice.

Deborah Patton - Executive Director - Applied Brilliance - www.appliedbrilliance.com

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