Oct 8, 201301:00 PMPoint of View

Signgeist 2: A 30-Year Itch

(page 2 of 4)

A window display for the now-defunct Eastern Airlines. We shrank South America and eliminated Canada in a show of airline dominance. Neon was in!

Courtesy Calori & Vanden-Eynden Design Consultants

When we were ready to graduate from our living room and hang our shingle, we sublet some space in a now-demolished tower overlooking pre-scrubbed Times Square. We looked and dressed like hip designers—two-toned hair, leather pants, and attitude—but we were serious about what we were doing. We became early members of the Society for Environmental Graphic Design (SEGD), helping to influence and guide it as it grew to become the premier EGD design organization. Eventually, while we loved the seediness of Times Square, we decamped to 27th Street on the Fashion Institute of Technology (FIT) campus in 1985, thinking it better for business—and safer.

Our office on 27th Street. Very Miami Vice pink!

Courtesy Calori & Vanden-Eynden Design Consultants

Our first big break! A job with a suburban office parks developer—large, sculptural numerals to identify their buildings. The project received an SEGD award and was published in several magazines. 

Courtesy James R. Morse

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