Max Mara Opens Redesigned Flagship Madison Avenue Store

Just opened this month, Max Mara’s flagship New York City boutique features a diverse collection of wood and stone accented with brass and smoked glass by Duccio Grassi Architects.

The luxury Italian brand stuck to its roots by tapping Duccio Grassi Architects: Max Mara’s founder was born in the Italian city of Reggio Emilia, where the architecture firm is also based. Material references to the brand’s homeland are featured throughout the store: the entrance’s Ceppo de Gré stone is a famous Milanese building material while the alternating brass and stone walls are “all treated with an original Tuscan craftsmen technique that cleverly contrasts with the building’s original brick accents,” according to a Max Mara press release. Click through the slideshow below to see the store’s full material palette:

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