Christine McLaren

The Psychology of Getting People to Take Public Transit

It’s not enough for public transportation to be efficient. It needs to be enjoyable, fun, better than the alternative. Public transportation needs to be sexy.

If people still smoke despite knowing that smoking can kill them, why do we think that people will stop driving their cars just because they know it’s bad for the environment? This simple question was put to transportation planners everywhere by Carlos Felipe Pardo, a transportation policy specialist with a degree in psychology. The answer, most of the time, is: …