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A New Paradigm by HOK’s Todd Bertsch: Designing Porsche Cars’ North American Headquarters
June 9 @ 10:00 am - 11:00 amFree
Tasked with creating a forward-thinking home for an automotive company steeped in nearly a century of design heritage, HOK Atlanta’s director of design, Todd Bertsch, felt compelled to flip the script and stretch boundaries for One Porsche Drive. Hear about how, armed with a limited palette of modern materials, Bertsch set about inverting the standard architectural response to such a project.