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Long Acre Square South became Times Square on December 31, 1904 when the New York Times moved into its slender new skyscraper. (photo: Irving Underhill) |
Three of the most spectacular of the spectaculars were the Pepsi Sign. (photo: Andreas Feininger/NYHS) |
The golden age of the Times Square spectacular lasted from the 1940s through the 1960s. Neon, first introduced in the late 1920s, found its fullest expression after World War II. (photo: Postcard/NYHS) |
