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The war is over, the economy is booming, and even perfectly ordinary household appliances seem to be celebrating. The big colors are lilac and pink and aqua and chartreuse.
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Yes, Virginia, there was a time when orange seemed terribly, terribly modern. In the late Sixties, orange bridges the gap between chromatic brights and earth tones.
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How to explain the avocado fridge? Along with its trusty comrades, harvest gold and coppertone, this gray-green shade is so pervasive that it will take more than 30 years to flush out of America's private spaces.
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By the mid-1970's, consumers have turned away from muscle-car brights and toward--you got it--earth tones.
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Earth tones--with their dubious message that dark yellow appliances are somehow more "natural"--take over where avocado left off.
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It's morning in America, and the jeans-in-the-White House country look is dead, dead, dead. In a last push against the shaggy earth tones of the 1970's, the hotel and health-care industries go whole hog for rose and mauve with highlights of a new player . . . teal!
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Space-age shine and special effects will be all over your car--and feet, and office furnishings--come the millennium.
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