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An idea hatched in the research department of OMA promises
to transform the nature of buildings. Inventor Bill Price
conjures up the ultimate material: translucent concrete.
By Ken Shulman
April 2001

Above: Photograph of Bill Price by Rocky Kneten. In preparation for a
class exercise to design an arts center (student Jeanette Robards's
model, above), Bill Price had his students explore the concept of opacity.
Above: Price's experiments with concrete composed of
glass and plastic could lead to buildings, perhaps entire cities, made
of a material that transmits light. Steven Stankiewcz.
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Bill Price's spartan third-floor office in the University of
Houston architecture building does not look like the office
of an inventor of a new material that might change the way
buildings look and function. The whitewashed room's modular
ceiling-high bookshelves are almost empty. The walls are
bare except for two creased lecture announcements and a
class schedule. The file cabinet next to his desk is
littered with humble objects: a triangle made of untreated,
laminated wood; a brick; a shard of terra-cotta; a section
of an I beam; a knobby amber-colored resin block; a
heat-rolled steel tube cut with a drop saw, and another cut
with a plasma torch. In the corner--almost hidden from
view--stands a two-foot-high column of poured concrete, its
crushed-gravel aggregate studding through the composite like
shreds of sacred ore. The light, one notices immediately, is
scarce and stingy.
"I had a vision," Price says. Understated yet solid, like
the materials around him, he is wearing blue jeans and a
black jersey, his limp brown hair just a shade too long
about his ears to be businesslike and too short to be
bohemian. Price looks like a pop star attending his son's
communion. "I was living in Rotterdam," he says, "in one of
the illuminated towers on the Maas River near the Erasmus
Bridge, standing on my balcony gazing out at the cityscape
at night. Before me I saw an unskinned concrete building
going up, with light sifting through all the perforations in
the concrete. Suddenly I saw an inverse image, with the
perforations solid and the concrete letting light enter the
building. The vision spread quickly across the scene. All
the buildings were built with a material that would transmit
light. I asked myself if we could make a whole new city this
way."
During the past four years the 35-year-old Price has had
several of these powerful visions. They seize him in various
locations--exiting the highway on his way from Charles de
Gaulle airport, in Paris; in his Houston office; and at the
Office for Metropolitan Architecture (OMA), Rem Koolhaas's
firm in Rotterdam, where Price worked for four and a half
years. The inspiration for these visions was a question
Koolhaas uttered during a meeting about a concert hall the
firm was designing in Porto, Portugal: "Could we make
the concrete translucent?"
"Rem was very much into researching transparency," Price
says, switching on the two slide projectors placed at
opposite sides of his computer monitor to begin his
presentation. "Transparency in building--but also in
modeling. At one point in almost every OMA project the
models were constructed to be transparent. It was like
X-raying the program arrangement."
Price's presentation begins with a slide of Europe at night,
taken by satellite. The sleeping continent spreads across
the white office wall; constellations of light, concentrated
in Paris, London, Lisbon, and Brussels, flicker their
poignant, indecipherable messages out toward the distant
sky. "When we were working on the Porto concert hall, I
started thinking about how the complex might be seen from
above. I saw it as a glowing ember in the landscape--a sort
of lightbulb on the skin of the Earth. What kind of icon
could this structure be for the people flying over it? Could
it be a sign, representing the heart of European
culture?"
Translucent concrete is more of an embryo than a
grown child. The first samples were produced in September 1999. Early
last year Price conducted compression and flexural strength tests on several
small samples and produced a series of stress-and-strain diagrams for
the material. Last September he began sending discreet inquiries to commercial
manufacturers in hopes of expediting his research. Yet aside from those
manufacturers, and a few trusted friends and associates, Price has not
publicized or published his research. There has been no mention of "translucent
concrete" in either the mainstream or trade press. Koolhaas may have been
the first to utter the words, but there's no question that it's Price's
baby. Only someone like Price, with an architect's broad vision and an
artisan's narrow focus, could tinker with the composition of a new material
while simultaneously exploring its applications in building and design.
Born in 1965 in Fort Knox, Kentucky, he grew up on
a farm in Charlottesville, Virginia. One of five children, Price spent
his childhood reading Thoreau and Emerson, tending cattle, and building
elaborate, environmentally friendly tree forts with his twin brother,
Robert. The family frequently worked together restoring their nineteenth-century
rural home. "I grew up in an environment where you could make freely,"
Price recalls, switching to a slide of a silicate-fabric chimney fastened
with Velcro that he designed for OMA's award-winning Villa Floirac, in
Bordeaux, France.
In fall 1984 Price enrolled in the architecture program
at Virginia Polytechnic Institute and State University (Virginia Tech),
in Blacksburg, taking a bachelor's degree in 1991 and a master's of architecture
in 1994. Descended thematically from the Bauhaus, with strong ties to
Switzerland, Virginia Tech has a teaching tradition of making and materials.
"The first time I saw Bill's work was at the villa of one of the Virginia
Tech faculty in Blacksburg," says Gary Bates, an American-born architect
with Space Group in Oslo, Norway, and a former classmate. Bates also worked
at OMA (199298), and was responsible for bringing Price there. "Out
back, in a garden, there were twenty 24 x 36 constructions. They were
most like collages, composites made using textiles, clothing, painting
on canvas, plasters, cement. They weren't models as such, but investigations
into space, into the construction process. Interesting, and beautiful.
I knew, even from these, that Bill was an amazingly physical guy, and
not just a paper architect."
Upon finishing his master's, Price took a job with
Rudy Hunziker in Tesserete, Switzerland, near Lugano. On Bates's suggestion,
he was hired by Koolhaas in 1996 to establish a research-and-development
office. Price's work at OMA centered on the creation of a corporate memory.
With the Rotterdam firm's high turnover rate--the average length of
stay for an associate there varies from three months to two years--there
was little cross-referencing from one project or solution to the next.
Much of the studio's experience and knowledge was lost or poorly placed.
Price recalls that in his first year at OMA almost half the research requests
he received were redundant. With the help of three software engineers
he enlisted from the United States, Price developed an intraoffice Web
site with databases in materials and specifications, drawings, and images.
Designers could search under "glass" or "transparency" or "houses," and
access all of the studio's work in those categories.
During his four years at OMA, along with his design
responsibilities and duties as director of R&D, Price continued to
ruminate on Koolhaas's idea of translucent concrete. It wasn't an obsession--Price
is not the type of man who has obsessions. But it was an original, practical,
and just trendy enough idea to animate a good deal of his thinking. Price's
notebooks from those years are filled with sketches, diagrams, random
notes, and philosophical reflections inspired by his not yet defined material:
drawings of trees near Charles de Gaulle Airport sleeved in plastic insect
mesh (the notes below one sketch read "157 kilometers per hour" with the
exact time listed at "1:13--made translucent, almost weightless, levitating
in the midday sun"); diagrams of the various components and magical proportions
that might yield this elusive mixture; notes that Angelica from Rugrats
uses a makeup that is activated and deactivated by the temperature of
the water with which she washes her face; and syllogisms that differentiate
between the desire that drives the quality and nature of a thing, and
the need that dictates that thing's physical properties.
"It's something my father taught me," Price says,
switching to another slide of the OMA Villa Floirac, "to find solutions
quickly, with the materials available to you. At the Bordeaux house, one
of the sliding glass windows kept sticking. The concrete mass above it
kept expanding during the heat of day. People involved in the construction
said we should change the motor or redesign the track. But it was a matter
of sanding down the area where it was pinching."
For translucent concrete, the desire was to transform
the traditionally opaque elements of a building--foundation, walls,
roof, supporting column--into components that could transmit light.
Light travels through it in different quantities and intensities, depending
on its composition. Most of Price's samples and renderings emit a glow,
like a soft-light bulb, or Greek marbles shedding hours of absorbed daylight
as the sun sinks into the sea.
The need (those physical questions Price is so good
at answering) was that the translucent material be pourable--and that
once solidified it support weight, absorb shock, insulate, and endure
as well as or better than traditional concrete. Price chose to concentrate
on the material itself and launched a systematic analysis of concrete
to find which of its four traditional components--or which combination
of aggregate, binder, reinforcement, and form--was best suited as
a carrier of light. He wondered whether the aggregate, which is usually
made of crushed gravel, might permit some light to travel through its
mass if he varied the density. He looked to replace cement--the customary
binder in concrete--with translucent materials like plastic. For reinforcement,
normally effected with opaque steel rods, Price thought of ferrying light
through the cement mass by using translucent reinforcement such as plastic.
He even experimented with manipulating the surface of the concrete to
create points for light transmission.
"My ultimate goal was to create a material to change
concrete--but still keep the construction technique intact," Price
says, switching to a slide of a poured block of translucent concrete made
from a crushed-glass aggregate and a plastic binder. Lit from underneath,
it seems to breathe light like the sun breaking through winter ice. He
reaches behind him onto the bookshelf, takes a small cylinder made from
the same material, and places it and two other samples onto his desk.
They look like high-design paperweights: crushed glass, plastic tubes,
and crushed opaque gravel frozen in translucent plastic. It's easy to
imagine a tabletop made of this material--or an entire wall of a house,
theater, or museum.
"This could be made into blocks or bricks," Price
observes, switching to a slide of yet another OMA project, a series of
weight-bearing translucent columns he helped design for a social-services
center commissioned by Samsung in Korea. Here too, the solution is ingenious
and simple: a glass cylinder within another glass cylinder, with a film
between them that transforms into foam to create a fire barrier. "But
ultimately, I'd love a material that you can just pour into a form. It
would restructure the whole scene. What a great thing for architecture--to
have this new element given to it. I'm working with an architect's fever.
I'm not trying to solve a specific structural problem. I'm trying to develop
this new material, then see what we can do with it."
Price may claim to have ignored--or at least
shelved--considerations of how his new composite might transform his
profession. But he has expanded his research into usability patents and
potential industry partners. "The university development timeline is notoriously
slow," he explains. When forced to speculate, Price believes his material
could be used in construction as well as for design objects: bathtubs,
toilets, tables, even lamps and lampshades.
Translucent concrete will need to be further researched,
perfected, and tested before widespread applications are possible. The
analyses conducted thus far--tests done in the laboratory at Virginia
Tech on small columns and cylindrical sections of translucent concrete
with the crushed-glass aggregate and plastic binder--have shown the
new material to be superior to traditional concrete in compression and
flexure. But large-scale applications of his new material are still months--if
not years--away. Neither Price nor anyone else can respond to questions
about thermal dynamics, heat transfer, seismic stability, or a host of
other construction parameters. The material is currently being considered
for two small case-study houses, and for a construction experiment in
Europe.
Economics is also a factor. The costs of the components
in the most successful mix make translucent concrete about five times
more costly than traditional concrete, and would limit at least first-generation
applications to large-budget projects. Price argues that this too is relative,
because builders would need less of it to obtain the same performance
they would get if they used ordinary concrete.
Several of Price's colleagues and mentors exude boundless
enthusiasm over the potential applications of Price's research. "Architecture
is still kind of medieval in its nature," says Frank Weiner, head of the
Department of Architecture at Virginia Tech. Weiner knew Price when he
was a student, and likes to point out that a wooden speaker's podium Price
designed as an undergraduate remains in use. "We're still building buildings
from the ground up. It's exciting for someone to challenge some of the
fundamental facts of architecture. But what's important about this is
that finally we can say we may be on the threshold of being able to build
the first modern buildings."
Robert Dunay, associate dean of the Virginia Tech
architecture department and director of industrial design, believes translucent
concrete might solve one of architecture's oldest dichotomies. "Historically,
solidity and lightness have always been at odds," says Dunay, whose industrial-design
students helped Price develop and test his samples during Price's tenure
as an adjunct professor of architecture in the 19992000 academic
year. "Translucent concrete might give us the ability to deal with some
of the attributes of concrete--strength, stability, and molding--but
also give the qualities people normally associate with glass. This would
have both large- and small-scale applications."
Wim Eckert, a Zurich-based architect who worked with
Price at OMA, believes translucent concrete could solve a problem with
a house he and his associates are designing for an information-technology
magnate. The house fronts a lovely view on the Zurichsee, the freshwater
lake bordering Zurich. But the remainder of the environment is insipidly
residential. "It could be really interesting to incorporate natural lighting
conditions into a totally opaque facade with this material," Eckert says,
"so that the structure becomes a kind of skin for light. You could have
the ghost of mediocrity--the natural light of the surroundings--without
being confronted with the physical presence."
Even more than the specific project, Eckert is excited
by the structural possibilities translucent concrete might provide. "If
we work with transparency, it usually needs to be held," he says. "This
means you constantly add joints to the building. If we could reduce this
into one material, which could have a structural cohesion with concrete,
you lose a joint. It would be really interesting to have a jointless building,
because joints are always a technical problem. If we could use this material
to eliminate the weak points in a building, that would be a groundbreaking
architectural concept."
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