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I learned about design that linear way, and started to picture myself as the next slide on the carousel. If you design, you must have too. In thinking of ourselves this way, we participated in a grand narrative--one that I listened to and believed in my entire designing life: the perfectionist, patriarchal, life-ignoring monologue of Modernism.

Tanya and Marinka were born in 1916, a few years before the Bauhaus produced its radical manifesto. Like Martin Luther nailing his 95 theses to the church door, the Bauhaus nailed up its tenets of what design should be--and to this day Modernism is our basic design religion. Whatever we think or do or say today, no matter how carefree we feel with Alias or how nonchalantly we design with form*Z, no matter how apolitical we think we are or how much fun we have, we are reacting to or reevaluating or denying or following a few basic tenets that were set up for us almost 100 years ago.

Modernism--pre, post, or neo--idealizes the cutting edge, the hot, the cool, the killer. The idea that something is hot means that something else is tepid. And if something is killer...well, I suppose the opposite would be "life-affirming." (God forbid.) The concept of one thing being cooler than another assumes that there is a hierarchy in good design, and hierarchy is an inherently male idea. (When I say male, I don't mean manly in the Irish Spring sense. I mean individualistic, intellectual, achieving, as opposed to the female: communal, chthonic, intuitive, tied to the body.)

Modernism is the great flowering of all that is mythically masculine, sky cult: it has its roots in Enlightenment thinking, in the cult of the individual. It is Apollonian, leaning heavily on the Greek ideal of the "light of the mind," on the idea that the human mind is the apex of creation's achievement. It depends on intellect, ratios, and percentages--a borrowed classicism. Modernism is aerodynamic, ascendant, dominant: planes fly over us; buildings soar above us.

When we idealize the top of the hierarchy, we encourage the perfect and discourage the real. Apollonian perfectionism leaves out half of human experience. Its basic intellectual and emotional shortcomings leave us nowhere to be the complex human beings we are. At the same time, and without our particular consent, Modernism denies all that is mythically feminine, tribal, clannish, communal, earth-walking. Westerners are left-brain people; we make no room for that which is messy, nonlinear, uncontrolled.

Even the postmodern era, which allegedly championed imperfection, did so only in ways that "perfected" the imperfect, lifting the vernacular from its lowly low to a lofty if ironic high. Old motel signs, Las Vegas and roadside duck stands were the outsider art of Modernism. Designers framed the colored-pencil drawing--laboriously done by the schizophrenic in his mother's basement--hung it on the wall of our nice clean museum, and called it art.

Postmodernism depended, as did poststructuralism, on the intellect, on quoting obscure philosophers, mastering high and low, popular and elite, doctrine and ideology. In the end theories of decenteredness and meaninglessness and paradox became paradoxically central and meaningful to academic hierarchies and tenure-review boards all over the planet. This was the true irony.

Those aging academics who earned their stripes hiding in doorways during the Paris riots of 1968--who insisted that design be socially conscious and stole with both hands from the word-hoards of cultural and literary criticism--did try to break the stranglehold that the International Style had on us. They tried to show what lay on the other side of the glossy brochure. We must give them that.

The lovely liquid buildings of today's young architects are merely a repackaging of good old Modernism. This time there is less verbal posturing involved, because the decisions have already been coded into the software. The fulmination is predigested. Your palette may have three million available decisions, but they are all predetermined for you by the creator of the program.

These architects see their work in the same way those old Modernists saw their work. "Let's take these new industrial tools," they say, "see what we can make that is essential, and find in that essentialism something perfectly beautiful." No literary hoo-ha for us. Perfectly beautiful; perfectly essential; perfectly award-winning. Perfectly suited to causing a ruckus at the Venice Biennial. And missing something big.

Modernism is nothing if not adaptable. A hundred years ago it was hammered into a system that allowed us to ignore the unacademic, irrational, mysterious parts of ourselves. Fifty years ago it provided corporations with the perfect masking tool. Thirty years ago it gave young academics something to kick against. Even ten years ago it allowed us to conceal our greed with the clean lines of a $3,000 black mahogany table. Now it gives us a place to hide.

We all watched the second plane hit the World Trade Center tower over and over on TV. We watched that repeated moment of impact, when the rising sun's reflection shook on the windows of the huge building and the tower seemed to absorb the jet whole. Two jets aimed at two identical towers that stood as a symbol of America's economic power--yes--but towers that also stood for the Modernist pride of American architecture. They proclaimed our power through their dominance, facelessness, intellect.

That terrorist collision can be seen as more than the enormous waste of life the thugs planned. It is a symbol for the repressed power of the ignored--for the primitive revenge that one side of our communal unconscious can exact on the other. That day we witnessed the brutal side of human consciousness strike a horrific blow to the clean, antiseptic, temperature-controlled, and falsely secure side. Witnessing it has made us different.

Yet we all know people who, after a few shocked days, turned back to their computer screens and engrossed themselves in creating, say, a nice liquid building. Design can be so comforting. (Particularly when people aren't involved.) But this belief in control--that erecting the tallest tower or making the fastest jet is going to save us from the ugly side of life...from death, really--is the fundamental lie of Modernism. And we believe it. We forget about the balance we must find if we are going to be a whole people. And that's why Modernism has failed us: it denies the fulfillment of one half of the mind, one half of experience, one half of consciousness. In its thrall, we've taught ourselves not to recognize that person over there, waving to us from the shadows--that person with fingerprints identical to ours--that female part of the designing mind: our Marinka.


Natalia Ilyin is the author of Blonde Like Me: The Roots of the Blonde Myth in Our Culture and the upcoming Metropolis/DAP book, Perfect.

 

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