And the Winner Is...
Judging the Design Award Trophies.
Ken Coupland
Illustrations by Steve Stankiewicz
In ancient Greece they were memorials to military
victory, set up on the field of battle at the precise spot where the enemy was
defeated. The trophies of antiquity were constructed in the shape of human
effigies, assembled from captured weapons and banners that were hung from trees
or tied to stakes. In later centuries the anthropomorphic trophy eventually
gave way to temples and triumphal arches. By the modern era trophies routinely
combined elements borrowed from classical architecture with generic figures
symbolizing various sports and achievements. Hollywood's Oscar, first presented
in 1929, offered a streamlined version of the stereotypical trophy, paving the
way for contemporary awards that have assumed a slew of imaginative shapes and
forms.
Symbolic of the organizations that sponsor them, trophies are first
and foremost a branding exercise. They are also unwitting time capsules--perfect
expressions, in spite of themselves, of the era in which they were
produced. Often oversize in keeping with their air of self-importance,
and meant to look like they'll last, they're usually crafted from
dense precious or semiprecious materials.
Creating a design award can be a daunting task. The challenge involves
conceiving an object that's not only new but somehow noble, based
on a genre that is essentially kitsch (think bowling trophies).
At the same time the trophy should have a timeless, abstract quality
that doesn't appear too suggestive of any style or period. Awards
have morphed in recent years, as manufacturers have progressed in
their ability to manipulate technologies and materials. Designers
are beginning to push the limits of what we think of as a representative
trophy: witness the optical illusion of Henk Stallinga's European
Engineering Award; the cross-disciplinary design program led by
William Drenttel, for the National Design Award; and this year's
shape-shifting Chrysler Award, by Chuck Hoberman.
National
Design Award (NDA)
Since 2000
DESIGNER: Helfand/Drenttel
materials: Silicon carbide
10.5"H x 3.5"W, 8 lbs
Announced in September to considerable fanfare, the new National
Design Awards are given out by the Cooper-Hewitt National Design
Museum, Smithsonian Institution, to honor recipients in five distinct
categories "whose work demonstrates extraordinary vision and contributes
to
the national quality of life." In its first year awards went to
Frank Gehry for Lifetime Achievement (a safe bet) and Apple Computer
Inc. for Corporate Achievement (an even safer one), as well as winners
in competitive categories for environment, product, and communications
design. The NDA also recognized two "American Originals," 98-year-old
Miami Beach architect Morris Lapidus, and the late teacher, dean,
and architect John Hejduk.
The visual identity
of the awards program is based on the asterisk (a device bordering
on the cliché). "We chose the asterisk because of its formal beauty,
its flexible meanings, and its inherently multidimensional shape,"
states the designer's Web page. A team of designers has taken an
interdisciplinary approach to the award's identity, repeating the
asterisk motif in varied renderings across a range of media that
provide for stationery, signage, and the like. "It seemed a little
nuts to say, in the year 2000, eThis is the NDA symbol, and you
should be stuck with it forever,'" trophy design director Bill Drenttel
observes. "The award celebrates all the design professions, so we
wanted to give lots of people a chance to contribute their own interpretations."
The trophy--an
extruded, torqued asterisk in section form--is crafted from silicon
carbide, a diamond-hard material that's used to make the trays in
which memory chips are manufactured. (The museum plans to use a
different material each year to reflect advances in design.) "We
wanted it to be a strong presentation of the basic identity," Drenttel
says, "but we also wanted to make a beautiful object." Although
the jury is still out on that one (reportedly some National Design
Museum staff members are not pleased with the results), the trophy
does do one thing well: you ought to be able to brandish a trophy--and
this one you surely can.
Chrysler
Award
Since 1993
Various
designers
and materials
The Chrysler--formerly the Daimler-Chrysler--is the chameleon of design
awards. Given its automotive origins, it is fitting that the trophy
changes styling every year. Whenever possible, the designer is a
past winner (six are chosen annually). Gaetano Pesce, Lebbeus Woods,
and Tod Williams and Billie Tsien have designed previous trophies.
Magnificently oversize throughout its lifetime, the Chrysler has
endured a succession of slights (Milton Glaser once withdrew his
nomination in protest) and overwrought reiterations. This year's
award is described by its designer, sculptor-turned-engineer-and-toy-whiz
Chuck Hoberman, as "a pair of geometrical shapes that interactively
transform into a second, different pair of geometrical shapes."
Readers who have trouble visualizing this feat are referred to the
illustrations.
EUROPEAN
ENGINEERING AWARD
since 1998

DESIGNER: HENK STALLINGA
materials: Silver-plated metal
8"H x 4" diam., 2.5 lbs.
Young Dutch design lion Henk Stallinga is perhaps best known on
these shores for his Blister Lamps, formerly hanging in the Museum
of Modern Art's Garden Cafe. "The field of award design is still
a virgin one," he says, as if he intends to violate it. For this
award, which is given out every other year, Stallinga devised a
rather distracting trophy, which is in effect an optical illusion.
It is crafted from a single length of wire that is bent and twisted
in the shape of a modified S-curve. The vertical wire represents
one half of the typical trophy's silhouette. The award revolves
on a motorized base, its speed of rotation creating the appearance
of a three-dimensional object.
The
National Magazine Award
Since 1966

DESIGNER: ALEXANDER CALDER
materials: copper
10"H x 14"W, 4 lbs.
A maquette for one of Calder's stabiles--an elephant rendered abstractly
in the late American master's signature style--the model was purchased
originally from a New York City gallery. The hefty trophy (Ellie,
as it's informally known in magazine circles) has been fabricated
over the years by a foundry approved by the Calder estate. Awards
in the category of magazine design, given out since 1980, have gone
to publications as diverse as Nautical Quarterly, Wired, and Martha
Stewart Living.
American
Institute of Graphic Arts (AIGA)
Since 1920
DESIGNER: James Earle Frazer
materials: Gold
2.75" diam., 4.9 oz.
Created by the designer of the Indian head/buffalo nickel, who later
made some monumental sculptures for the 1939 New York World's Fair,
the AIGA medal shows on its front a gnarled old tree with fruit
hanging from it. On the reverse a muscular workman, stripped to
the waist, cranks an etching press. According to Steven Heller,
author of a history of the AIGA, the award belongs to the tradition
of artisans' medals from an era when "graphic arts" meant the draftsmen's
and the printers' trades, and the organization's members included
such artistic giants as Louis Comfort Tiffany and Charles Dana Gibson.
The
Pritzker Architecture Prize
Since 1979 
DESIGNER: Bill Lacey
materials: Bronze
2.25" diam., 4 oz.
Called the Nobel Prize of Architecture, the Pritzker was originally
presented in the form of a biomorphic statuette created by sculptor
Henry Moore. When copies of the limited edition ran out, the Pritzker
committee made the curiously anachronistic decision to mint a traditional
medal. The medallion itself is based on the designs of Louis Sullivan,
the famed Chicago architect generally acknowledged as the father
of the skyscraper. On one side is the name of the prize, where the
laureate's name is also inscribed; on the reverse, Vitruvius's three
rules of architecture: "firmness, commodity, delight." Definitely
a class act.
Society
of Publication Designers (SPD)
Since 1965

DESIGNER: MASSIMO VIGNELLI
materials: SOLID BRASS
6" sq., 8 oz.
The SPD was born out of frustration. The society was founded because
the Art Directors Club at the time did not welcome editorial art
directors who specialized in magazines. Jack Golden and Massimo
Vignelli set out to redress the slight, and today the society honors
designers of newspapers, corporate and academic publications, consumer
and trade magazines, and yes, Web sites. The SPD award looks like
a folded piece of paper. This minimalist cast is understandable,
given its design by Modernist stalwart Vignelli. Yet you can't help
but get the feeling the trophy's a bit, well... undernourished.
Industrial
Designers Society of America (IDSA)
Since 1983

DESIGNER: B. K. Weise
materials: Brushed aluminum
5.5"H x 7.25"W, 2 lbs.
Originally a mere certificate, the society's IDEA award was itself
eventually put up for competition. According to the friendly folks
at the awards office, the winning trophy--a playful but flimsy interpretation
of Milton Glaser's Art Deco-ish typeface Babyteeth--has an unfortunate
tendency to pull apart (an obvious drawback in an award for industrial
design). However, the society assured us that with proper coaching
award winners have managed to hold on to their spoils. (Only once
has the trophy slipped apart onstage.) Originally fabricated in
ColorCore, the IDEA is currently executed in a more upscale--and
slippery--metallic version.
Art
Directors Club (ADC)
Since 1978

DESIGNER: Gene Federico
materials: Gold award: Polished solid brass, 3" sq., 9 lbs.;
Silver award: Polished solid aluminum, 3" sq., 3 lbs.
The Art Directors Club has been doling out awards since 1920, and
its list of previous winners--among them Herbert Bayer, Paul Rand,
and Ben Shahn--reads like a pantheon of graphic design. During the
1960s, the Club's gold medallion was encased in a lucite cube, since
replaced by the current design by late New York advertising great
and past winner Gene Federico. His brainstorm was to get rid of
the medal and to substitute a metal cube inscribed with a diminutive
ADC logo--lifted from Albrecht Dürer's monogram--along with the winner's
name. To celebrate its 75th anniversary, the Club that year reissued
the lucite-encased medallion (reportedly, to mixed response from
members who had grown attached to Federico's tongue-in-cheek concept). |