This personal shopping assistant supplies older
shoppers with nutritional and savings information and encourages them to
try new healthy foods and recipes.
The people at MIT's AgeLab aren't at all interested in designing a better
wheelchair. Gui Trotti and Dava Newman, for example, have spent most of
their careers thinking about extreme environments. Trotti, an architect
and industrial designer, charts the slings and arrows suffered by the human
body aboard submarines, in the desert, on offshore oil rigs, and in space.
Newman, an associate professor of aeronautics and astronautics at the Massachusetts
Institute of Technology, studies the biological effects of microgravity
on astronauts, and designs garments that will keep these astronauts functioning
and healthy on future long-term missions.
Why, then, have these two channeled their expertise toward designing homes,
workplaces, clothes, and lifestyle strategies for the "actively aging"--the
cadre of baby boomers now testing the limits of their 50s--as well as for
the elderly? "Aging is an extreme environment too," says Trotti,
a 50-year-old Argentine who, along with Newman, has recently applied skills
acquired in four decades of extreme design into AgeLab, a two-year-old multidisciplinary
research-and-design shop at MIT. "An older person doesn't have the
flexibility or strength of a younger person. In designing for that,
you have to be extremely considerate about his needs. You can't design with
your ego. You have to design with your mind focused on the end user. It's
like designing for a boat or spaceship, where everything has a place and
every place has a thing."
Newman, who is currently reinventing the space suit for future NASA missions,
looks at space not only as a complex engineering problem but also as a laboratory
where the normal processes of aging are accelerated tenfold. "In three
months aboard the space station, we see up to 30 percent muscle atrophy
and 40 percent muscle-strength loss," she says. "An astronaut
loses between one and two percent bone mineral and bone-marrow density each
month. These are deteriorations that normally take decades here on Earth.
Space work is wonderful and fascinating. And we might actually send humans
to Mars by 2014. But between now and then there are a lot of people my work
could benefit here on Earth."
Initially conceived to assist those with hearing loss,
the phone accepts written (using a pen instead of
a keyboard), verbal, and audio input.
Part think tank, part venture-capital group, and part design project, AgeLab
is the brainchild of Joseph Coughlin, an MIT faculty member with a background
in transportation and public policy. The collaborative project involves
engineers, social scientists, architects, designers, consumer specialists,
graduate students, and the Rhode Island School of Design (RISD). Six commercial
partners underwrite the project: Procter & Gamble, the Hartford, AARP,
AARP Services Inc., Philips Medical Systems, and EDS. Each of the six has
contributed $1 million to AgeLab in exchange for intellectual property rights
to specific products or services that the laboratory may invent.
Although AgeLab is geared toward inventing products and programs--and not
doctoral dissertations--Coughlin and his colleagues maintain that their
research will not be tainted by sponsorship. "There's obviously an
entrepreneurial element here," says AgeLab's Masha Maltz, who earned
her PhD in Human Factors Engineering at Israel's Ben-Gurion University.
"Research needs funding. It also needs academic freedom--the freedom
to run an experiment and get whatever result you get, not to tailor it to
the company that's paying. We're very committed to academic freedom. If
our research then leads to something that can be marketed, that's wonderful."
Trotti is working on plans for a modular house that would allow for easy
substitution of appliances, cabinets, and fixtures, permitting seniors
to adapt their existing homes to their evolving physical needs instead of
having to move to new dwellings. "People talk about the house of the
future, or a house for the elderly," Trotti says. "My concept
is a house that is flexible, particularly in the kitchen and bathrooms.
A good-looking house, a place you're not embarrassed to show, but that you
can also live in and move through with ease."
Seniors will look more like Olympic track stars
than the physically disabled while wearing this suit that aids in walking
and protects fragile areas
like hips and knees.
Newman is working on a biosuit for seniors that would improve circulation,
control temperature, and protect fragile areas like hips and knees during
falls. The suit would also simulate the effects of leg and hip muscle groups,
helping the elderly to stand and walk. "Now that everyone has seen
the sleek track suits the athletes wore at the Sydney 2000 Olympics, I think
seniors might enjoy wearing something like this," Newman says. "They'd
certainly like it more than the standard aluminum walker, which is an insult
to engineering."
AgeLab specialists are examining existing practices in health care, transportation,
technology, ergonomics, housing, communications, and recreation, and trying
to project for the needs of tomorrow's elderly. Maltz has started research
aimed toward adapting or redesigning computer software interfaces for the
specifications of an older user. She also charts the efficacy
of laser-based distance alarms in preventing front to rear-end automobile
collisions and the effect of these alarms on driving habits. In a studio
course AgeLab sponsored and supervised at RISD last spring, students hatched
plans for a personalized high-tech shopping assistant, a portable telephone
with a ballpoint pen interface in lieu of a keyboard, a sophisticated but
user-friendly front-door security system, and a squishy Pill Pet that provides
companionship--and timely pharmaceutical reminders--to isolated and sometimes
forgetful seniors.
But more than a factory for gadgets or garments that might appeal to the
estimated 77 million baby boomers heading toward old age, AgeLab should
inspire designers, manufacturers, marketers, and consumers to look at aging
as something other than an inevitable decline. Coughlin sees it as a laboratory
where he and his collaborators help divine a new lifestyle for the world's
increasingly aging--but resiliently active--population. It's an impetus
that Coughlin says is sorely needed if our society is to overcome its own
denial--and in some cases revulsion--about growing old.
"Everyone talks about aging being a hot topic, and a hot market,"
says Coughlin, who recently opted for a pair of "sensible" shoes
instead of stylish wing tips to pamper his creaky 40-year-old knees. "But
at the bottom line, a lot of us are fearful of aging. We see it as the step
right before death. We see it as a depressing topic, with not much we can
do. Part of what we have to do here is be a global-agenda center--not just
on the technical and business processes but also to change the definition
of aging, to show that this is an opportunity and not a downhill slide."
This computerized furry companion displays health reminders on a screen
in its belly. The relationship is not one-sided: owners must give the "pet"
feedback or it simulates death.
Depending on which survey you consult, the number of Americans over 65 years
old will balloon from the current 33 million to nearly 90 million over the
next four decades. Every seven seconds a baby boomer somewhere celebrates
his 50th birthday. And the graying of our species is hardly limited to the
United States: nearly 30 percent of Europe will be over 60 by year 2025,
along with 43 percent of the former Soviet Union. China will soon have a
senior population greater than the total population of Germany. Coughlin,
who came to MIT in 1997, created AgeLab as a response to what he defines
as one of the central paradoxes of our times. "One of the greatest
human achievements of the last hundred years is adding thirty to forty years
to our lifespans," Coughlin says. "But here's the problem. Now
that advances in medical science, engineering, nutrition, sanitation, and
physical fitness have extended our lives, we as a society have not
even begun to think about how those extra decades will be lived. The things
we do here, at MIT and other universities, have contributed to increased
longevity. And I think we have a responsibility to those people whose lives
we've extended."
When Coughlin first proposed the AgeLab project two years after he
came to MIT's Center for Transportation Studies in 1997, he wasn't merely
responding to America's changing demographics. He was responding to the
change in how the aging are defined, and how they define themselves.
Older Americans today are more active, better educated, and far wealthier
than any analogous group in the past. At present 77 percent of all disposable
income in the United States is controlled by people 50 years or over. MIT
economist Lester Thurow expects America's baby boomers to inherit more than
$14 trillion in assets, making this legacy the largest transfer of wealth
in history. In addition, Coughlin believes that as baby boomers enter into
their seventh, eighth, and ninth decades of life, they will continue to
expect the same preferential treatment from marketers that they have received
throughout their lives.