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A designer uses the information on your hard drive to create personalized clothing.





Courtesy Brian Janusiak
When he thought about the way his actions were being logged by banks, video stores, and supermarket club cards, artist-designer Brian Janusiak felt naked. "I was feeling a little bit exposed: someone was stripping me of my information," says the former Xerox Palo Alto Research Center artist in residence. "Then I started thinking, That's interesting: what would it be to reclothe someone in their own information?" His project Fragmentation: Heavy, which was exhibited at Egopark Gallery in Oakland, California, last summer, addressed the notion by patterning custom sweaters on information taken from the personal computers of six Bay Area residents.

Offsite:
ookknit, www.ookknit.com.
To come up with the patterns, Janusiak gave each participant off-the-shelf software by Norton Utilities that reorders and optimizes a computer's hard drive when the information on it becomes fragmented. "It's a very simple utility, but they put this color depiction with it to try to show you what it's doing," Janusiak says. "It's different every time, and it's just beautiful." With the help of textile specialist Reiner Rockel he programmed the machines at Oakland's Creative Knitting Company to turn each person's color depiction into a cotton-lycra sweater.

Now Janusiak is designing his own software to capture a more personalized level of information: it might search for strings of text related to specific subjects or measure anxiousness by how often a person clicks his or her mouse. Ultimately he plans to sell the software in clothing stores: customers would download it onto their computers for a set time limit, then e-mail the resulting files to a manufacturer that would produce a one-of-a-kind sweater from it.

Although the information is worn openly on the sweaters, the color coding makes it impossible to access, which Janusiak hopes will create a sense of being protected by one's own data, rather than exposed by it. "People really do feel this inundation with information on a visceral level," he says. "They don't even know what to do with it anymore, and there's no outlet for it. This project has been a way people can understand that."


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