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Where various areas of design cross and produce new forms.


November 2002


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9. Cars + Emotional Intelligence
Toyota and Sony's Personalization on Demand (POD) concept car plays off of the emotional relationships drivers develop with their vehicles. In this reciprocal case, the car listens to the driver, monitors his/her driving habits, and over time learns his/her personality traits and driving abilities. It expresses six distinct emotions--including happiness, surprise, and sadness--using LED colors and a combination of its eyes (headlamps), mouth (grille), and ears (side mirrors). Even its tail-like trunk antenna wags with pleasure when, for example, the driver approaches or refuels the car (like a Tamagotchi pet on wheels). Toyota: www.toyotausa.com


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