"How Was Your Non-flight?"
By now, you’ve probably heard that, last weekend, JetBlue held a dry run of Terminal 5, its new 635,000-square-foot, $743 million facility at JFK. Around one thousand dyed-in-the-wool Jetters checked in to nonexistent flights, diligently filed through security stations, and stood in line to board phantom planes, all to help the building’s engineers, Arup, work out circulation and way-finding kinks before the opening on October 1. In return, there were free JetBlue caps. Naturally, I couldn’t think of a better way to spend my Saturday.
The first thing I noticed when I arrived was how great the old Saarinen building looks. Really, hats off. The new Gensler-designed terminal, right across the street, is likable enough, but Eero’s swoops make me swoon. No surprise, then, that JetBlue’s CEO, David Barger, told me that he wants to see the old building put to use—as a hotel, perhaps, or a mall—within a year. (Weird side note: the TWA sign itself is landmarked, so it’s not going anywhere. Good thing it’s not a decommissioned United Airlines terminal. That could get awkward.)
Still, the new building is nothing to complain about. It’s clean and airy, with plenty of natural light and nice detailing. But enough about that. It’s 10:30 in the morning—time for … hamburgers?
While waiting for our turn, my group, the third of the day, lounged under a white tent in the middle of the future drop-off lane. The pumped-in music was weirdly attentive to the high-flying symbolism: Jackie Wilson’s “(Your Love Keeps Lifting Me) Higher and Higher” transitioned neatly into M.I.A.’s “Paper Planes.” In any event, the crowd didn’t need much encouragement. JetBlue’s VP of real estate and JFK’s general manager were both greeted with an unusual number of “Woo!”s, given the early hour and the lack of any discernible celebrities in attendance. The morning had the slightly woozy cheer of a company picnic.
Once we were given our assignments (I was “Mr. or Mrs. GB Bustest,” traveling on the 12:15 p.m. flight to San Juan, Puerto Rico), we each picked up a duffel bag to check (we would be claiming them later at the baggage carousel) and waited in line. It quickly became clear that the novelty of a faux airport experience easily gives way to the banality of a real airport visit, complete with forced sighs and toe-tapping. During the run-up to an actual flight, of course, you will see very few bottlenecks caused by people photographing their fellow passengers. Not here, sadly.
Some snap judgments and observations on my walk around the terminal:
The TSA screeners aren’t any nicer even when the whole thing is a charade.
The graphics on the bathrooms look good, though the toilet paper rolls are at the wrong height, and it would be nice if there were hand-sanitizing stations throughout the terminal. (This from Stacey Lindley, a glass designer in New Jersey.)
At the new Muji store, the Museum of Modern Art is still upside down. Also: someone stole the Empire State Building! And some colored pencils!
At the gate, while the suckers wait in line, one young enterprising gentleman in a Shore Trolley Line Museum T-shirt takes the opportunity to change his seat from 16A to 22D. “It doesn’t matter because you’re not really going,” his companion tells him.
There are a lot of media here. My favorite exchange: “How was your non-flight?” Long pause for non-laughter. “But, seriously …”
The escalators seem to be working properly. But a security guard approaches me as I get on and says, “Sir, if you could just stay in the middle on your way down, and don’t touch the sides. The brushes are very sensitive.” Here is a look at the sensitive brushes:
Uh, where’s my bag? No, seriously. They lost it.




















Political Hardball: Part 2 Updated
Remembering Frank Lloyd Wright’s Bijou
It’s Show and Tell Time for Building Product Manufacturers
Q&A: Kevin Shanley
Political Hardball: Part 2
SOM and CASE Invent a New Interface
A New Humanism: Part 18
The Green Team Part 13: Game, Sett, Match
On the Road with the Rudy Bruner Award: The Steel Yard - Providence, RI
Designing from Nature



It all looks nice enough…but a bit usual and conventional. Perhaps JetBlue is overly found of sensible shoes. After having been in several airports in Asia, it would have been nice to see something a little more interesting.
Comment by scott — September 1, 2008, @ 8:19 pm
Maybe you couldn’t find your bag because they’d placed it upside down and called it the MoMA.
Comment by Marya — September 2, 2008, @ 2:06 pm
Were the TSA screeners real and was their equipment on?
I was really tempted to go to this and see what would happen if I brought a weapon through security. But I didn’t have any weapons. Or enough chutzpah.
Comment by LinkMan — September 3, 2008, @ 11:40 am
The TSA screeners certainly appeared to be real. I had to remove my shoes and put my tote through an X-ray machine. I’m not sure if airport-security laws apply to a terminal that’s not operational, but we were told not to take anything contraband through the checkpoint. I imagine the screeners would have greeted your nunchakus with the same mix of menace and annoyance as usual.
Comment by Michael Silverberg — September 4, 2008, @ 11:11 am
[…] public links >> jetblue “How Was Your Non-flight?” First saved by MaxCRAps | 15 days ago Passenger Detained by Police After Filming During […]
Pingback by Recent Faves Tagged With "jetblue" : MyNetFaves — December 21, 2008, @ 12:07 am