An Open Letter to Dwell Magazine
Monday, June 22, 2009 11:02 am
Dear Dwell:
Love the magazine. As a favor, I have rewritten the Table of Contents of your July/August issue:
Cover House with Horizontal Wood Slats
Page 43 House with Vertical Wood Slats
Page 52 House with Horizontal Wood Slats
Page 58 Ice Cream Makers
Page 66 Pavilion with Horizontal Wood Slats
Page 70 Philadelphia
Page 80 House with Horizontal Wood Slats
Page 88 House with Horizontal Wood Slats
Page 96 House with Vertical Wood Slats
I hope you find this useful.
Fondly,
Jeff Speck, AICP
Washington, DC
Categories: Open Letter
Tags: Dwell, wood slats









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Funny, but only because it is true.
Comment by Craig — June 22, 2009, @ 3:37 pm
I can’t wait to see next month’s issue!
Comment by foglie — June 22, 2009, @ 11:11 pm
LMAO. That IS funny. Looking forward to the next issue!
Comment by EC (Lisa) Stewart — June 23, 2009, @ 2:02 pm
good thing i love slats!
Comment by apsi — June 23, 2009, @ 2:29 pm
At least their website is easier to read. This website is pure clutter.
Comment by Kevin — June 23, 2009, @ 5:35 pm
I’m a louver lover myself.
Comment by Randall — June 23, 2009, @ 7:14 pm
8 pages wasted on ice cream makers and 10 on Philadelphia. More focus on wood slats please!
Comment by shamus — June 24, 2009, @ 4:28 am
At least they don’t waste time writing petty “articles” like this.
Comment by Shelley — June 24, 2009, @ 3:29 pm
Amazing - what about an advertorial in between the wooden slated houses
Comment by Kyle Johns — June 24, 2009, @ 3:41 pm
Hahaha. It’s funny because it’s true. Still, I love Dwell.
Comment by EnergonCube — June 24, 2009, @ 4:06 pm
What? No kids in super hero capes and parents in bare feet gazing on in manufactured amusement?
Comment by Eric Olson — June 24, 2009, @ 4:10 pm
Kind of like the red coral fixation editors from other magazines had a few years back (still do). This magazine has gone down hill Since Allison Arieff left years ago (think she was forced out…).
Comment by M. Rowland — June 24, 2009, @ 4:12 pm
Correction:
page 52 - house with horizontal corrugated metal siding.
hangin’ tough!
Comment by McQ — June 24, 2009, @ 8:38 pm
Very snotty, Metropolis. Accurate, but smug and nasty.
Comment by The Rural Modernist — June 24, 2009, @ 10:10 pm
Snotty, smug, and nasty? Oh, yeah!
Did you forget snarky, by the by? Because I think it’s that too. But delightful under any description.
Comment by Jonathan Eunice — June 25, 2009, @ 10:36 am
So true! Also…teeny eeny spaces inhabited by young couples with small children and lots of pull-down, need-to-assemble-every-time storage and furniture. Yikes!
Comment by JTM — June 25, 2009, @ 3:33 pm
So true Jeff. Now, wouldn’t it be nice if Dwell would take your observations to heart? Surely contemporary design is more diverse.
Comment by Christine G. H. Franck — June 25, 2009, @ 5:51 pm
What’s up, slats?
Comment by Jonathan Neil — June 25, 2009, @ 6:48 pm
Gosh, I thought all ‘modern’ stuff these days was totally cliche. So many rehashes of typical modern form floating around out there it’s hard to see anything really original. Get over yourselves.
Comment by Kevin — June 26, 2009, @ 9:47 am
Dwell is somewhat hypocritical because they claim to photograph real life. But by god, those shots are so carefully styled to capture that Dwell feeling, which is now way beyond its shelf life. Is the editorial team up to evolving it? I suspect not.
Comment by Dougie — June 26, 2009, @ 12:54 pm
All Dwell’s eco-scolding and eco-chic do drive me crazy but I must confess that the magazine is
one of my guilty pleasures. I love your satirical table of contents. It’s right on target.
Comment by Ellen Shatter — June 28, 2009, @ 1:47 pm
At least the slats *are* a reason to read Dwell. No-one reads Metropolis.
Comment by Gary — June 30, 2009, @ 6:30 am
Well, at least Dwell sends me my magazine. And yes I subscribe to both.
Comment by Herbert — July 1, 2009, @ 10:37 pm
I love you, Metropolis. The article isn’t snotty at all, just fondly teasing, as the author indicated. I enjoy Dwell, but Jeff is not wrong, and since Dwell isn’t quite yet the bible, this doesn’t qualify as blasphemy. PS Kevin is right about your website.
Comment by Lindsay — July 2, 2009, @ 1:28 am
I think the Philadelphia article must include some historic red bricks.
Comment by Caroline - Philadelphia Tourism — July 21, 2009, @ 5:05 pm
Love Dwell. Love Metropolis. Love this post.
My god, if you can’t take a harmless little joke about glossy house porn, you really ought to yank that horizontally slatted george nelson bench out of your ass.
Comment by wad city — July 22, 2009, @ 2:56 am
We all know smarmy, snotty, nasty and smug have no place in architec…oh, whoops, wrong. Thoroughly enjoy Dwell, and after reading this comment, I’ll be seeking out Metropolis as well!
Comment by John T. Hoffoss — July 29, 2009, @ 6:42 pm
Emilio Ambasz? Again? From museum curator of architecture as product to a promoter of what now? Himself!? If putting green plants on top of buildings, or breaking up the rectangle is all it takes to be ecological then many others led by decades. How about Hundertwasser? When are architects going to stop hiding behind “poetics” to avoid accountability for their avowed lack of technological prowess? When are writers going to actually look deeper into a designer’s ego than his own words? Ambasz’s buildings ARE cool to look at and maybe to be in, but isn’t there more to life than feeling good in a space? Buildings have to perform on all levels and if we keep just setting our cities with pretty but non performing buildings, we will have a much worse metropolis than we already have. How about for dinner, we just invite to our table pretty people who don’t perform on any other level? It is not possible to have a [meaningful] conversation.
Comment by John Richards — September 18, 2009, @ 12:50 pm
right on john richards!!! i so agree!!! esp. about “when are writers going to actually look deeper into a designer’s ego than his own words”. this is to me the big failure of most design writing/”criticism” (???). the main reason i subscribe to metropolis is that they are the one mag i’ve found that actually doesn’t fall into that trap, at least most of the time… but unfortunately with the ambasz article, they did. argh.
Comment by a. — September 18, 2009, @ 1:23 pm
You think you’ve seen snotty, smug, nasty and snarky, you should read the letter you get from Dwell’s editor when you let your subscrption lapse. He accuses us of not having a “lively, modern eye” or “courage to live differently” if we live in a “ranchburger, a neo-colonial or a McMansion. Then accuses us of holding out for a better deal. For me the letter pretty much tears it. NO DEAL.
Comment by Sallie — September 30, 2009, @ 12:08 am
Let me just respond with this one for Metropolis:
1. Advertisements
2. Advertisements
3. Story run in Dwell two months ago
4. Advertisements
5. Really boring hospital furniture
6. Story run in Dwell this month
7. More boring industrial products (and I LOVE industrial/product design)
8. Advertisements
9. Ugly post-modern architecture trying to be passed off as “modern”
10. Even more advertisements
Comment by Daniel — March 16, 2010, @ 2:53 pm
Let me just respond with another for Dwell:
1. Hipster Green Products Identification
2. The all new Cadillac Escalade
3. More greenwashing
4. Hummer H2 Sports Truck - better than ever!
5. Tips for environmentally responsible living
6. How to place a crappy house on a pristine mountain lake
7. How can we stop Sprawl
8. Timeshare opportunities in grandiose hotels on endangered habitats
9. Philosophic contradictions in sponsorship - Dwell Special Feature
10. The new fair-trade shade-grown 9mpg Range Rover Hybrid greentech 4x4
Comment by Kent — April 2, 2010, @ 12:41 pm
i love architectural record.
Comment by louis dean — July 23, 2010, @ 9:46 pm
Maybe Dwell and Metropolis should do a joint issue? It would be all about tiny $20k corrugated lakeside pavilions that use expensive and dim designer light fixtures.
Comment by Elemental LED staff — August 2, 2010, @ 8:41 pm
Jeff,
I absolutely appreciated that. Hilarious!
-Vicky (TGP)
Comment by Vicky — October 12, 2011, @ 10:16 pm
Very wonderful visual appeal on this website , I’d rate it 10 10.
Comment by opakowania tekturowe — November 26, 2011, @ 5:24 am
@ Sallie:
I also decided I wasn’t going to renew my Dwell subscription ever again after getting one or two of those “persuasion by thinly veiled insult” letters in 2008. Honestly, after subscribing to Dwell for the first seven years of its existence, I was starting to feel like I was reading the same magazine over and over again anyway.
Comment by tlt — July 5, 2012, @ 2:24 pm