India’s 21st-Century Model T

Images: courtesy Tata Motors
The Tata Nano, on display now through April at the Cooper-Hewitt, looks a lot like a Smart Car, though it’s sold for about a fifth of the price. The Nano is billed as “the People’s Car,” mostly because it retails for around $2,500, and while it’s currently designed, built, and marketed exclusively in India, Tata expects to roll out versions for the European market as early as 2011. It’s likely that the versions of the Nano sold in Europe, and eventually in America, will look more like the car displayed at the Cooper-Hewitt than the ones that have become popular in India; the yellow Nano in the museum’s lobby is the LX version, an upgraded model that has retained many of the features—air conditioning, leather seats, a music system—that were jettisoned to keep down costs in the original. The luxury version is still relatively bare-bones, but a fuel economy of around 54 mpg might make the Nano attractive even to skeptical American consumers.
Quicktake: Tata Nano—The People’s Car is on view in New York at the Cooper-Hewitt, National Design Museum, until April 25.
View more images of the Nano after the jump.


An early study, from 2003


A rendering of the interior of the base model, from 2007

A schematic diagram of the Nano’s internal machinery









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The Nano is a good example of appropriate design. Its perfect for Indian conditions, especially the price point and the mileage, both of which are very important to Indian consumers. It will be a landmark in India, marking a transition from families traveling unsafely on two-wheelers to the all round protection afforded by a four wheeled, fully enclosed unit. The other remarkable feat is that it manages to provide sufficient interior room while taking very little space on the road. Truly a remarkable design achievement which finely reflects the adage, ‘Necessity is the mother of invention’. The Nano heralds the birth of Indian design and innovation.
Comment by Rony Joseph — February 19, 2010, @ 10:17 am
Oh great… Now my wife wants one… Or, maybe two.
Comment by mark maerz — November 7, 2010, @ 9:50 pm