Photo: Basil Childers

The Shanghai World Expo kicks off tomorrow night, and design enthusiasts are taking notice, waxing poetic about Thomas Heatherwick’s hedgehog-esque British pavilion, deconstructing Bjarke Ingels Group’s Little Mermaid cocoon for the Danes, and slinging plagiarism accusations at the Chinese. (And that’s not even mentioning the Haibao controversy or this terrifying giant animated baby mannequin.)

Another enticing Expo design that has received less notice so far: the Shanghai Corporate Pavilion, an immersive, collaborative environment dubbed the Dream Cube by its creators at ESI Design. Here’s a video of the 40,000-square-foot Cube in action:

View more photos of the Dream Cube at ESI Design’s Flickr set.