While the mind seeks out the reassurances and comfort – the known workability – of familiar patterns, and as we become habituated to our styles and surroundings, the hungry senses, always alert for changes – and surprises – are still hunting for the rewards of “the new” – new territory, wealth, status, knowledge and ideas, personal and social alliances, sensations and new levels of security. We have the eyes of “prey,” constantly alert to danger, but also the eyes of “predators” searching environments for advantages and victories.
What’s happening “in-here” parallels and fuels the impulse for exploration. Our, vigilant early warning system is quick to identify anything new as a threat or opportunity; it’s given a top priority, and our response is reinforced by the flows of body-chemistry, triggered often by fear but, for others, by the always-ready anticipation of pleasure. After the “first impression” comes the exhilarating release from confinement – a sense of liberation from limitations of the past and its inadequate technology or subjection to others’ priorities, symbols or styles. There’s the sense of a fresh start – like a “sea change” that rejuvenates and rebuilds channels of thought and creativity. Equally fundamental is the pleasure of feeling “first” – establishing in a place we design or “own,” a unique “number one” identity for ourselves, for our clients or community, as a presence on the turf that we have won.
As a result, we constantly pursue the competitive edge of the “next” new thing because survival and stature has depended on it. In built environments both basic technologies and fashions multiplied as each generation found startling new ways to exploit discoveries, solve problems or express feelings of “transcending” with long spans, heights or speed – the “conquest-of-space” – or a succession of ornamental visions of other romanticized times and places, from democratic Greece, Republican Rome or exotic China and Japan, to crisp, efficient, contemporary, innovative machine production – visions that we want to add to our identity. And the industries of built environments have institutionalized promotion of “new” in massive expositions from London’s Crystal Palace to today’s trade shows.
The lure of “the new” is reinforced, too, as we look back on the happy-ending stories of once-shocking monuments – Eiffel’s Tower, that became the lasting symbol of a renewed France or the embattled classics of our own new world by Le Corbusier, Mies, Sullivan, and Wright, that opened tradition-bound eyes to the culture that was changing all around them – and to the opportunities we take for granted today.

Eiffel’s Tower – the shocking new architecture that became the lasting symbol of a renewed France – and of Paris at a peak of its cultural leadership.
Finding, evaluating, and applying “the new” is, of course, already in the mainstream of design education and practice. Today’s schools and professions are among the avant gardes in the revolutions of Modernism. But again, many leaders in our professions and schools have erected obstacles to be overcome. First, many, naturally aspiring to personal fame, seem to honor, above all, introspection, expecting that inventive, “new” personal languages will be readily understood, admired, and accepted by others, when, in fact, they haven’t learned – they haven’t been taught – how their audiences are likely to experience the places designed for them. Second, creative designers and their clients, thrilled by the promise of discovery, and relief from the rigidity of exhausted ideas, believe they can skip over years of accumulated learning, and the fine distinctions debated in past generations. The result, of course, has been novelty and diversity with as many failures as successful breakthroughs. And often in the struggle for our voices to be heard in a crowd, we confuse striking eccentricity with the creativity that our own sometimes careless, promotional, utopian language has led our publics to expect.
Still, these are exciting times. Many of the people we design for are obsessed by innovation and the “new.” At the same time, advancing sciences of human behavior and ecology are opening up a deeper understanding of the people and places we are designing for. And that is why I draw parallels with the creative avant-gardes of the Italian Renaissance years, when liberation from settled, familiar medieval patterns prepared the way for new, open-minded self-awareness – a new understanding of what it is to be human – and waves of a world-changing new humanism flooded into the arts and sciences. Now, as in the past, some pioneering designers will give their clients and publics – again and again – what they never imagined they could have. Some will achieve what we call “celebrity,” and some, after a generation of successes, “greatness.” Others will hesitate. There are always elements of uncertainty, and any form of “the new” may be rejected. But the hunt will go on. Read more