When we published a Metropolis issue on Access in 1992, we were optimistic about the positive changes the Americans with Disabilities Act would bring to the designed environment. Signed into law by president Bush the elder two years earlier, the ADA was a hopeful expansion of civil rights, promising to include citizens with disabilities, in all that America offers. Considerate design was to be at the heart of this momentous social change. Well, it didn’t quite turn out to be that momentous. Compliance to the law seemed to wipe out the possibilities for design thinking about real people’s real needs.
Five years earlier we told the story of Patricia Moore, an industrial designer and gerontologist, who as a young woman took aging seriously and set out to experience the built environment—from street crossings to shopping—as an eighty-something. With the aid of a professional makeup artist, she navigated the world as an elder whose mobility and reflexes had been compromised by the natural process of growing old. In addition to her own research, Moore was also instrumental in helping craft the ADA. Through the years, her abiding commitment to inclusive design has never flagged (though it has been often frustrated by an uncaring marketplace).

As we developed our 9th Annual Next Generation Competition, focused this year on inclusive design, we asked Moore to serve on our Advisory Board and as a member of our jury. In between one of her trips to China and some other far-flung stop, we caught up with Patricia A. Moore, president of MooreDesign Associates, LLC. Her stellar credentials include communication design, research, product development and design, package design for such clients as AT&T, Bell Communications, Citibank, Maytag, 3M, Sunbeam, and scores of others. As February 18, 2013, the deadline for Next Gen entries nears, I decided to ask my friend Pattie to talk about design in the service of human needs, give some advice to practicing designers, as well as those just stating out. Here is what she told me:
Susan S. Szenasy: Your game changing work came into my consciousness when we, at Metropolis, ran an article on you at age 26 navigating the built environment as an eighty-something. This was 26 years ago, when I came on board as the editor of the magazine; your story has informed my thinking about design responsibility ever since. For those few who might not know your story, can recap the reasons for your so-called “cross dressing” adventure?
Patricia A. Moore: In 1979, when I undertook my “Elder Empathic Experience,” the focus on ageing was primarily a medical model for treatment of illnesses and the chronic conditions related to growing older, and being an elder. The architecture, design, and engineering communities were essentially ignoring older people, with the very erroneous assumption that elders were not “consumers,” but rather “patients,” and therefore, not their concern.
My personal tipping point was the moment I was chastised by a superior at Raymond Loewy International. I was the youngest and only female industrial designer in the New York Office. We were gathered in a meeting room, discussing the design a refrigerator, when I asked if we couldn’t consider some door handle solutions that would be easier for elders and people with grasp and strength limitations to use. The response was a dismissive, “Pattie, we don’t design for those people!” Those people? If the Raymond Lowey organization wasn’t designing for consumers of all needs, then who was?
I realized that observation and surveying, while important tools, would not be adequate to communicate the findings I so passionately knew to be true. As a child, watching my grand parents and their friends struggle with the activities of daily living, I instinctively knew the failure wasn’t theirs, but the result of poor and inadequate design solutions.
When I met the television and film make-up artists who helped to create the various elder personas I utilized, from the first day my foot touched a sidewalk in New York City (May 1979) until my last sojourn in October of 1982, I realized the means to provide a proper “wake-up” call for action. By becoming woman in her eighties, I was able to immerse myself into the daily reality of life as elders living in a youth-oriented society.

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