Art Center College of Design Graduation Address, 2013
Last Saturday was a typical spring day in Pasadena. The sky was clear, the sun was shining, and a dry 90-degree heat was whipping up a brushfire in nearby Monrovia. But underneath a large white tent on Art Center College of Design’s Hillside Campus the graduating class of 2013 was fired up by a different force of nature. Dieter Rams was in the house.
Rams, the legendary industrial designer who spent three decades heading up design for the German company Braun is the man responsible for the creation of a wide range of iconic devices, including the ET22 Calculator, the T41 Radio, and the SK4 Music Center. He was here to receive an honorary doctorate of arts from the college and to deliver the graduation address.
Dieter Rams with Dr. Lorne M. Buchman, president, Art Center College of Design
Mark Breitenberg, special assistant to the president, looks on as a fan waits for an autograph from Dieter Rams
The excitement on campus was palpable, with many alumni returning to their alma mater just to hear what the man behind the “less, but better” approach and the “back to purity, back to simplicity” philosophy had to say to the newest generation of artists and designers. After being introduced by Karen Hofmann, chair of the college’s Product Design Department, as “a legend in the industrial design field and a design hero to many in the audience,” Rams delivered his address in his native German, which was translated live by an English-language interpreter. His address was equal parts cautionary, reflective, hopeful and forward-looking. Read more











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The restaurant is close to Garfield Park, Garfield Park Conservatory, and public transit. Illustration: Wheeler Kearns Architects
View looking past the restaurant toward the loop. Photograph: Bruner Foundation




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