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Q&A: Patricia Moore


Monday, December 24, 2012 8:00 am

When we published a Metropolis issue on Access in 1992, we were optimistic about the positive changes the Americans with Disabilities Act would bring to the designed environment. Signed into law by president Bush the elder two years earlier, the ADA was a hopeful expansion of civil rights, promising to include citizens with disabilities, in all that America offers. Considerate design was to be at the heart of this momentous social change. Well, it didn’t quite turn out to be that momentous. Compliance to the law seemed to wipe out the possibilities for design thinking about real people’s real needs.

Five years earlier we told the story of Patricia Moore, an industrial designer and gerontologist, who as a young woman took aging seriously and set out to experience the built environment—from street crossings to shopping—as an eighty-something. With the aid of a professional makeup artist, she navigated the world as an elder whose mobility and reflexes had been compromised by the natural process of growing old. In addition to her own research, Moore was also instrumental in helping craft the ADA. Through the years, her abiding commitment to inclusive design has never flagged (though it has been often frustrated by an uncaring marketplace).

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As we developed our 9th Annual Next Generation Competition, focused this year on inclusive design, we asked Moore to serve on our Advisory Board and as a member of our jury. In between one of her trips to China and some other far-flung stop, we caught up with Patricia A. Moore, president of MooreDesign Associates, LLC. Her stellar credentials include communication design, research, product development and design, package design for such clients as AT&T, Bell Communications, Citibank, Maytag, 3M, Sunbeam, and scores of others. As February 18, 2013, the deadline for Next Gen entries nears, I decided to ask my friend Pattie to talk about design in the service of human needs, give some advice to practicing designers, as well as those just stating out. Here is what she told me:

Susan S. Szenasy: Your game changing work came into my consciousness when we, at Metropolis, ran an article on you at age 26 navigating the built environment as an eighty-something. This was 26 years ago, when I came on board as the editor of the magazine; your story has informed my thinking about design responsibility ever since. For those few who might not know your story, can recap the reasons for your so-called “cross dressing” adventure?

Patricia A. Moore: In 1979, when I undertook my “Elder Empathic Experience,” the focus on ageing was primarily a medical model for treatment of illnesses and the chronic conditions related to growing older, and being an elder. The architecture, design, and engineering communities were essentially ignoring older people, with the very erroneous assumption that elders were not “consumers,” but rather “patients,” and therefore, not their concern.

My personal tipping point was the moment I was chastised by a superior at Raymond Loewy International. I was the youngest and only female industrial designer in the New York Office. We were gathered in a meeting room, discussing the design a refrigerator, when I asked if we couldn’t consider some door handle solutions that would be easier for elders and people with grasp and strength limitations to use.  The response was a dismissive, “Pattie, we don’t design for those people!” Those people? If the Raymond Lowey organization wasn’t designing for consumers of all needs, then who was?

I realized that observation and surveying, while important tools, would not be adequate to communicate the findings I so passionately knew to be true. As a child, watching my grand parents and their friends struggle with the activities of daily living, I instinctively knew the failure wasn’t theirs, but the result of poor and inadequate design solutions.

When I met the television and film make-up artists who helped to create the various elder personas I utilized, from the first day my foot touched a sidewalk in New York City (May 1979) until my last sojourn in October of 1982, I realized the means to provide a proper “wake-up” call for action. By becoming woman in her eighties, I was able to immerse myself into the daily reality of life as elders living in a youth-oriented society.

Read more…




Accessibility Watch: Q&A with Josh Safdie


Friday, February 4, 2011 1:40 pm

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When news of an ideas competition, focused on designing a neighborhood based on the principles of Universal Design and sustainability, arrived recently I was jazzed. Since the Americans with Disabilities Act was passed by Congress two decades ago, we’ve seen a lot well meaning or uninformed attempts  and some really annoying remedies (like the Braille on hotel room doors: how does a sight-impaired person find this little protrusion?), and some worthwhile things like elegantly pitched curb cuts and architecturally appealing ramps. But there’s so much left of be done! And so I was happy to see that competition organizers and advisors—Brad Benjamin, chair of the AIA’s 2011 Committee on Design (COD), Anne Schopf, partner and director of design at Mahlum, and Josh Safdie, director of the IHCDStudio (Institute for Human Centered Design)—decided to tackle the problem of creating neighborhoods where people of every size and age, every ability and disability can call home, a truly supportive and humane home. So I asked Josh Safdie to tell me more about the big idea behind the completion, the organizers’ hopes for improving the cityscape, and the practice of architecture.  

 Susan S. Szenasy: The 2011 Ideas AIA/YAF/COD Ideas Competition is centered on the principles of Universal Design, in the larger context of environmental and social sustainability. I say it’s about time! Tell us why you’re focusing on the 2020 Games’ Olympic Village in Tokyo? Read more…



Categories: Accessibility Watch, Q&A

Accessibility Watch: Furniture


Friday, September 10, 2010 10:12 am

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This summer, to mark the 20th Anniversary of the Americans with Disabilities Act, four new rules were proposed by the federal government. These amendments could make the design of objects and interfaces more accessible to people of all abilities. While some designers are already addressing such issues as making websites usable by the visually impaired, there’s much more to be done. I believe an umbrella set of rules could be a great advancement in making accessibility standards universal across all websites, objects, furniture, and public places.

 As an industrial designer I am especially interested in the proposed regulation to equipment and furniture. It suggests making objects for places accessible to the public, whether these properties are owned by private or public interests, more usable than they are currently, by people of compromised abilities. This seemingly small amendment to the ADA promises to have a long-term impact on the development of a wide variety of products, from ATM machines to library furniture, from medical equipment to exercise machines. Read more…



Categories: Accessibility Watch

Accessibility Watch: Retrofitting


Monday, August 30, 2010 12:03 pm

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A new trend is emerging as the baby boom grows older. Some homes and communities are designed to allow residents to age-in-place, or for young people to begin their lives in a house that can, eventually, be adapted as their mobility and accessibility needs change over time. These forward-thinking models provide an excellent vision for the future of housing. They can also serve as inspiration for improvements in consumer goods and the design of spaces, beginning today. Read more…



Categories: Accessibility Watch

Accessibility Watch:Two Decades of Living with ADA


Monday, August 23, 2010 10:56 am

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This summer marks the 20th anniversary of the Americans with Disabilities Act (ADA), our federal government’s attempt to ensure the civil rights of U.S citizens with disabilities. It requires that all public spaces and programs be accessible to everyone, regardless of their abilities. This, of course, is a commendably idealistic standard. But as anyone who navigates the real world (either with a disability, or as in my case, with someone who has a disability) will tell you, the promise of the well-intentioned law has come true only partially. There’s much more work to be done! While the ADA has been a good start, and now that the architecture, building, and planning industries have gotten the ADA design standards down fairly well, it’s time for progress to be made in other areas of design. Read more…



Categories: Accessibility Watch

The G-List + the A-List


Wednesday, July 28, 2010 5:45 pm

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The top picks from the “most green” and “most important” lists: William McDonough’s Adam Joseph Lewis Center (left) and Frank Gehry’s Guggenheim Museum Bilbao

This week, when Lance Hosey released the G-List, his survey of the top green buildings since 1980, he was responding to Vanity Fair’s celebrity rankings of the top-rated buildings of the last 30 years, which anointed Frank Gehry’s Guggenheim Bilbao as the most important building of our time. But Gehry’s name was nowhere to be found on the G-List. Why was I searching for some signs of him among the greens? Read more…



Categories: First Person

You Are So Wrong, Frank Gehry!


Thursday, May 13, 2010 7:05 am

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The blogosphere is buzzing with Frank Gehry’s derogatory remarks about green design. In a recent public interview, the starchitect summarily dismissed the movement that’s working to make the built environment more responsive to our deteriorated natural environment. With buildings known to produce more than half of the world’s carbon output, surely those who design and build them have to shoulder some responsibility. But not, apparently, Gehry. He cavalierly called out LEED ratings (and thus the many efforts made every day by architects and designers to make our world less toxic, use available energy and water more carefully, pay mind to the site and its proximity to public transit, etc. ) as “political” and “bogus.” This is unfortunate for everyone concerned, and everyone must be concerned. But I’m not surprised, though I am saddened no end. Read more…



Categories: First Person

Accessibility Watch


Monday, October 19, 2009 10:06 am

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newadalogo_1Following my recent post on the clash between historic preservation and universal design, we’ve decided to undertake a regular blog column on accessibility in buildings and cities. We hope to discuss examples from all over the world, but at first our focus will be where we are, New York City. I walk with a cane or, recently, with forearm crutches, and I find it difficult to go up or down steps or stairs. I often wonder what folks in wheelchairs do. Those of us with mobility impairments cannot easily use the subway system because there are so few elevators, and those that exist seldom are working. The bus systems are not much better, and only 239 of the city’s taxis have the necessary wheelchair lifts and ramps. (Admittedly, New York still has the largest fleet of fully-accessible taxis of any city in the nation.)

Metropolis has followed the story of handicap access since the Americans for Disability Act (ADA) was passed in 1990. Read more…



Categories: Accessibility Watch

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