As much as the boundaries between design and art fade away (at DesignMiami galleries sell design through an art market structure, such as a $50,000 limited edition of 3 “designer” chairs), yet we continue to need to categorize and make distinctions between the two. And when we can’t see the distinction, bewildered, we cry for an explanation.

A recent post here by Starre Vartan elaborated on one of the defining factors of that distinction: the relationship between the creative and the commercial and what it means to both. This was a great insight. Then my visit to Indianapolis and the new art hotel brought even more clarity to the topic, a case study for discussion.

The Alexander Hotel (a 209 room property, part of the CityWay redevelopment complex in downtown Indianapolis) is the result of an initiative by Indiana developer Brad Chambers, a long-time art philanthropist and collector. With the assistance of the curatorial team, lead by chief curator Dr. Lisa Freiman of the Indianapolis Museum of Art, Chambers wanted to bring to the project the inspiration that art, his passion, gives him and, in the process, bring to Indianapolis something new and unique.

Beyond a comprehensive and thoughtful art collection put together exclusively for the hotel, 14 artists were commissioned to create site-specific pieces for the property. All pieces make relevant statements and combine successfully to bring the trendy art hotel category to America’s Midwest. Undeniably, the piece de resistance is Jorge Pardo’s “design” for the bar and lounge, Plat99.

Pardo was given one of the most prominent parts of the project to design. The bar and lounge area is a glass box slightly pulled off the main volume of the Gensler designed building, hovering on the second floor at the corner of the busy intersection where the hotel is located, its curtain walls serving as a teaser, inviting passersby for a closer look at what’s inside.

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