Design Thinking on Film
As we discovered at the Architecture and Design Film Festival in New York last year, good films about design are few and far between. Even among these, it is easier to find films about designers, design disciplines, or objects. But a film about design theory? Now that’s a truly ambitious project.
In March this year, Yuhsiu Yang and Melissa Huang of the Taipei Design Center U.S. teamed up with film makers Mu-Ming Tsai and Iris Lai of Muris Media to make a film about one of the most elusive concepts designers have come up with in the last couple of decades – Design Thinking. Even though the term has been bandied about since the 1970’s, and used as a mantra by some of the biggest creative consultancies, we’re still debating if it is relevant, indeed if it means anything at all.
This week, the four film makers, who are calling themselves One Time Studio, have officially released the trailer for their film, and it looks impressive enough. They’ve got a lot of big guys—like Smart Design’s Dan Formosa, and AIGA CEO Richard Grefé—to talk about why designers felt the need to qualify what they do with the word “thinking.” (Watch closely for a sneak peek at Metropolis’s offices, and a quick comment by editor-in-chief Susan Szenasy.)
But are they being critical enough? Read more






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