To get a behind-the-scenes view of how the Metropolis Booth came together for this year’s International Contemporary Furniture Fair, I went to the people in charge of making it happen. The interdisciplinary group in David Stark’s class at Parsons was a handful of students, both grad and undergrad. As a group they took on the assignment of conceiving, designing, making, installing, and recycling our booth—working on it from the beginning to the end of the spring semester, on a very tight budget!
Photo: Magda Biernat
Early on, three design proposals were presented. One was chosen to go forward. Amy Johnson, who just received her MArch, was on the team whose proposal was picked. As she explains, she “started out with an understanding that we had a strong idea, and pushed my group to represent our thoughts as clearly as possible. After the Metropolis meeting, I led the effort to successfully integrate parts of all three schemes, as requested. Throughout the second half of the semester, I found myself co-managing a number of different tasks with Lauren Zailyk—millwork, lighting, signage, electrical, transportation of materials, and the breakdown – as well as picking up loose ends. I also saw myself in a leadership role with the undergrads and, having real world experience, I hoped to push them to think about this is a ‘real’ project; i.e., to see through tasks from beginning to end.”
Lauren Zailyk, second year Master of Architecture student who just graduated, speaking for the group, recalls: “During the schematic design and design development phases we worked closely together to develop the overall design, construction details, explore materiality, put together a comprehensive presentation of materials, and insured that all programmatic requirements were met in the design brief.” Typically, she added, “I fielded questions from undergraduates in terms of representation methods and interior construction issues like ADA requirements. In addition to our detailed design and construction duties, Amy Johnson and I organized the final breakdown at Javits.”
While working with the group, Patrick McNaughton [MFA Interior Design and among the first to graduate from that new program this spring], acted as project manager. “This mostly meant maintaining communication with Metropolis and Javits, and ensuring that all project deadlines were met,” he said. Metropolis was the client, with me giving the overall charge to the class; Dungjai Pungauthaikan and Ashley Stevens of our Art Department providing the design critique; Carri Winters of our Marketing Department worked with the team on a daily basis. Here the students talk about their hands-on experiences of designing and building a booth that needed to represent the magazine—and celebrate our 30th anniversary—at the trade show.
Susan S. Szenasy: When you signed up for the course, what did you think you were about to get into?
Lauren Zailyk: After attending several ICFF shows, my admiration for the Metropolis booth design—its ability to interact with my aesthetic sense year after year—has continued to grow. When I saw the opportunity to participate in this group design-build I jumped at it. I expected to have the opportunity to take something graphic [the magazine] and make it experiential as well as gain hands-on experience with crafting functional furniture.
Amy Johnson: I was seeing this as a design-build opportunity. I feel that you cannot discount what you learn from physically making what you have designed, drawn, specified, etc. What’s amazing about this project is that young designers usually do not have the budget to build what they are dreaming up.
Patrick McNaughton: I was really excited about the opportunity to work with David Stark and explore the more decorative side of design. I had previously worked on a couple of design-build projects through Parsons (Aftertaste 2010 Dinner and Parsons 2010 Fashion Benefit), so I was generally familiar with the process, which requires a lot of teamwork and, therefore, an extremely competent team. I was hopeful that we would have a fun experience, but also that the rest of the students would actively engage themselves enough to keep the workload evenly distributed.
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