It seems somewhat silly to publish a book filled with pictures of nothing but trademarks; after all, how useful can a book be that deliberately shows pictures of the things that already permeate everyday life? There are trademarks on the clothes I wear, on my coffee cup, and on nearly every product I see on store shelves. One would be hard-pressed to find a more ubiquitous subject matter.

You wouldn’t be wrong to ask such questions, however, Marks of Excellence is much more than a catalog of brand logos. Revised and expanded for its latest edition, the book is filled with over 1,000 color illustrations, each one carefully selected to be an object lesson on some aspect of trademarks the purpose they serve. Used as a launching pad, this collection of trademarks is able to draw connections and bring insight to almost every aspect of their use. Read more…