June 2006 • Observed
Stunning Effects
A geriatric poker mishap, a surprise party, and a windblown beauty breezing toward her kneeling beau enliven Ikea’s offerings in a hybrid commercial/movie/Web site (www.ikea.com/ms/sv_SE/kampanj/fy06_dromkok/dromkok.html). Spin Matrix-style through Ikea-appointed interiors with inhabitants suspended mid-fiasco, and click deeper into the rooms to get product specs and purchasing details. Log on simply for the eye candy, because the site is all in Swedish.
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