June 2007 • Features
Product Innovation
By Belinda Lanks & Paul Makovsky
The IAC interiors were a dramatic departure from Studios Architecture’s previous breakthrough project—the Bloomberg New York headquarters (see “Total Design,” November 2005), where every product and design flourish reflected the brand. “Bloomberg’s culture has an absolute precision and a definition of what they are, and their spaces carry it from A to Z—their workstations look like the monitors, which look like the information,” says Studios Architecture associate principal Brian Tolman, who worked on both interiors. The challenge for him and his team was to create a unified work space for IAC, which has dozens of brands and companies, all with different identities, colors, and logos. “How do you take so many different brands and give them a spatial representation?” Tolman asks. “Variety became the theme here.” The resulting interior is an amalgam of materials, colors, textures, and patterns that is eclectic but never overwhelming.
More on the InterActiveCorp (IAC) headquarters:
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To liven up the work spaces, Studios collaborated with Depp Glass, an architectural laminating company, to produce custom-colored glass. The vibrant palette—from icy snow-cone blues to Jolly Rancher pinks—was drawn from a photograph of bracelets at a flea market. “We used glass because it holds color better than paint,” Tolman says.
www.deppglass.com
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