December 2008Metropolis Observed

Modernism on Wheels

Posted December 17, 2008

Alexander Girard’s colorful, folksy midcentury patterns have adorned everything from children’s toy blocks and Anna Sui dresses to sofas for Herman Miller (where he headed the textiles department under the Eameses). But the vivid designs have never looked quite as zippy as they do on Electra Bicycle Company’s two new versions of its popular Amsterdam model. Each women’s bike features a large Girard drawing on the skirt guard along with details such as contrasting rims, grips, and seats—and either one is sure to stop traffic.

www.electrabike.com

Bookmark and Share

Read Related Stories:

Cut Loose from the Car

­A new bike-and-pedestrian path hints at a less auto-dependent future for Detroit.

Freedom Ride

­A prototype tricycle would let kids with physical limitations bike independently.

Problem Solved

At last, a folding bike that is easy to operate and doesn’t look ridiculous.

Getting in Gear

Two distinct programs hope that producing bamboo bikes will be a boon for Ghanaians.

The Ripple Effect: Trio Bike

Having a single model suited to more than one errand makes the bike appealing for short-distance outings.


courtesy Electra Bicycle Company
BACK TO TOPBACK TO TOP