December 2008 • Observed
Modernism on Wheels
Alexander Girard’s colorful, folksy midcentury patterns have adorned everything from children’s toy blocks and Anna Sui dresses to sofas for Herman Miller (where he headed the textiles department under the Eameses). But the vivid designs have never looked quite as zippy as they do on Electra Bicycle Company’s two new versions of its popular Amsterdam model. Each women’s bike features a large Girard drawing on the skirt guard along with details such as contrasting rims, grips, and seats—and either one is sure to stop traffic.
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