November 2010 • Text Message
Antoine Roset
One of the scions of the legendary company talks about design, luxury marketing, and the iPad.
Job description
Executive VP of Roset USA
Current projects
New store openings in North and South America, and decorating my flat
First step on a project
Find someone who likes the brand and has a strong feeling for contemporary high-end design. It is more than just finding a prospect.
Last step on a project
Official opening party (even if there is normally no end to collaboration)
How do you break a creative block?
Glass of vodka, cigarettes, books, sports …
Why do you do what you do?
Maybe because of my education … and certainly because of my family
Education
MBA in luxury marketing and business school specialized in international business
Mentor
Not sure yet
World-saving mission
Provide worldwide childhood education. Give to the next generation at least what we have enjoyed so far.
First act as “design czar”
Having an espresso in the morning
Dream team
I have the best so far!
Office chair
Sala chair by Ligne Roset
Office sound track
“You Can’t Always Get What You Want”
Favorite tchotchke
iPad
Most useful tool
Blackberry Bold
Bookmarks
iPad
Best place to think
My office when it’s early in the morning
Current read
Confucius
Something old
Ligne Roset. We just turned 150.
Something new
Ligne Roset. Check out our new collection!
Favorite space
Surfboard
Guilty pleasure
Shopping for lighting
Underrated
Furniture
Overrated
Fashion
Learned the hard way
English
Command-Z (undo)
This questionnaire
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