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April 2011Buzzwords

Starchitect

Buzzwords

By Paula Scher

Posted April 14, 2011

STARCHITECT: Coined by journalists in the late 1990s, around the time Frank Gehry’s Guggenheim Museum Bilbao gave rise to an elite class
of globe-trotting celebrity architects with signature styles. Nowadays, the term is almost always used scornfully.

“Introducing ‘Starchitecture,’ a new font that can be used by any architect who is making a building that has lots of glass or is curvy, or has some kind of skin of patterning or big type and/or logos sandblasted onto it, or all of these features all at once.” —Paula Scher

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Art director: Paula Scher/Pentagram; designers: Paula Scher, Andrew Freeman/Pentagram
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