Design Store

Fab.com’s Co-Founder on Living in a Culture of Savvy Design Enthusiasts

Bradford Shellhammer talks the e-commerce site's expansion into fashion design and how high-end, niche markets are now increasingly more accessible.

When I heard that Fab.com, a flourishing e-commerce site that recently reached the 2 million mark in membership and that this month, the site is introducing five new vertical shops, I wanted to get a peek behind the scenes. So I went to Bradford Shellhammer, co-founder with Jason Goldberg, the business genius behind the success story of Fab.com, a site…