Signage

Q&A: Pentagram Principal Paula Scher on New York City

Paula Scher, who has continuously given her special brand of identity design to many New York institutions, talks about her favorite city and its signage.

Paula Scher is principal at the well-regarded New York City design practice, Pentagram. She’s held that august position since 1991, and during her busy tenure she even found time to redesign Metropolis magazine when we went from a large, tabloid size to a smaller format with the November 1999 issue. Paula has continuously given her special brand of identity design…