June 13, 2008
3form@NeoCon
A look back at this week in Chicago.
Starry Night: The showroom wall at Bernhardt glows with pinpoints of light.
NeoCon may be over, but we’ve still got the fever. We had a great time this past week in Chicago, and are now back at the 3form studios wrapping our heads around everything we saw.
Covering 1.2 million square feet of exhibition space on 10 floors, and seeing some 1,200 exhibitors and thousands of new products, was quite a feat. One thing that really stuck with us was the attention paid to perforations. Objects took on an industrial look that seemed to breathe with life, with light peeking through hundreds of punched-out holes or through silhouetted botanical images, like leaves. It was a wow from every wall and surface.
