Behind the Cover- March

We tried to collaborate with Peter Mendelsund last year but ran into scheduling conflicts. Then I saw five of his book covers at the AIGA’s 50/50 exhibition, and it reminded me to reach out to him again. We asked him to create an image to represent our product issue, which is centered around localism. Peter came back with a flurry of ideas, but two really stuck out: a headline of multiple vernacular-based typefaces, and a solar-system concept. After a few rounds, we all agreed that the products-as-planets idea was a clever metaphor, but the type solution hit closer to home.

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The March issue cover

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The runner-up

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