Collective Fantasies

When the history of this era is written, the near primal desire for real estate will loom large. Part of that sexy, sordid story involves the over-the-top marketing efforts used to brand product. It has become a perverse design problem: How do you distinguish your property in a rampaging market where not nearly enough people suffer sticker shock? As real estate now pauses (either to catch its breath or leap into the abyss), we take a look at some recent efforts in what may emerge as a new category for graphic design: condo collateral.

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