Live@ICFF: Artek Dresses the Tank Chair

Our executive editor may have been mesmerized by Naoto Fukasawa’s Shelving System for Artek, but I’d wager that most people passing by the venerable Finnish manufacturer’s booth are more caught up in the live upholstery demonstration being staged there during the fair. Click the play button to watch Artek’s design director, Ville Kokkonen, explain the company’s Dress the Chair campaign.

Video shot and edited by Eve Dilworth; text by Mason Currey

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