Live@ICFF: Don’t Forget to Flos

This ICFF weekend, design lovers making the pilgrimage to the corner of Greene and Houston Streets, in New York’s Soho neighborhood, may experience a brief moment of panic: the storefront that has long been home to prominent displays of Moss‘s inimitable wares recently changed ownership. Not to worry, though: Moss still occupies the large retail space next door, and its new neighbor is a worthy heir to the corner showroom.

The Italian lighting manufacturer Flos‘s products are not exactly unfamiliar to U.S. customers–they’ve been available through high-end retailers like Design Within Reach, YLighting, and the Conran Shop–but this is the first time that Americans can see them all together as a collection. And they make sense as a collection: upon walking into the new store, you can immediately feel how, say, Gino Sarfatti’s 1958 2097 chandelier, Marcel Wanders’s 2005 Zeppelin, and Antonio Citterio’s new Kelvin LED lamp share a common sensibility. They marry high design, technological innovation, and a seeming comfort with experimentation.

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All of the tabletop displays in the new store are devoted to the just-released Kelvin LED–which you can read about in a story from our April issue. “This is a lamp designed around the new technology–we don’t just fit in LEDs,” Piero Gandini, Flos’s CEO and president, told me yesterday. And this means not just a handsome, slim form but, in Gandini’s words, “a wide, nice, warm, diffused light,” something that has been hard to find in LED task lamps thus far.

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As for the giant Kelvin LED model looming over incoming shoppers, that’s a temporary display–as is the Campana brothers’ wood-plank wall that is a holdover from the Moss days. According to Gandini, the back wall will likely become home to a rotating series of installations, beginning with one that Ron Gilad designed for the recent Milan furniture fair. (Gilad also has a new lamp for Flos.)

IMG_4548Flos’s New York flagship opens today at 152 Greene St. (and Houston); (212) 941-4760, flosusa.com.

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