Logo-rrhea

‘Tis the season for new graphic identities, apparently. Already this month, three institutions–the Art Directors Club, Chrysler, and the New York Public Library— have unveiled updated logos. Here’s a quick look at the changes.
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Art Directors Club
Trollbäck + Company‘s new design spells out the 89-year-old organization’s name inside a bold pink rectangle–a  major departure from Paula Scher’s original logo, which, according to the folks at Unbeige,was based on Albrecht Dürer’s monogram.

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chrysler-logo_before

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chrysler_after_cr

Chrysler
For its new corporate identity, the beleaguered car company dropped the Pentastar in favor of  a winged logo similar to the one it used in the 1990s. (For a comprehensive look at Chrysler’s evolving logo, check out this recent Jalopnik post.)

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nypl_before→ nypl_after
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The New York Public Library
Lastly, the NYPL has dramatically simplified its lion logo in an effort to make it more legible in a digital format. (Get a peek at the process in this YouTube video.) The sans-serif typeface is called Kievet.

Have an opinion on the new logos? Leave your thoughts in the comments form below.

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