Making the Financial Argument for Green

The 2010 Metropolis Conference @ ICFF: Design Entrepreneurs: What’s Next
Sponsored by ASID, Dornbracht, and Interiors from Spain
John Williams, teacher at Columbia University’s Center for Environmental Research and Conservation and HDR Engineering’s senior vice president of sustainable development and Lydia Berger also of HDR, offer useful pointers on how to convince your clients that green design is profitable design. What’s your next step in communicating green value and values?

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