Visit ICFF Booth 638

This year Metropolis Magazine teams up with designers Douglas Fanning, founder of DYAD Studio of Brooklyn, NY, and Maneswar Cheemalapati, a New York-based designer, to create a special booth for the 2003 International Contemporary Furniture Fair, May 17-20 at the Jacob K. Javits Convention Center in New York City.

The two designers have created a functional environment that reflects Metropolis Magazine’s mission to promote sustainable design and exhibits the process of design-from prototype to product. The booth is a reusable prototype shelving-wall system.

The concepts behind the Fanning/Cheemalapati design also illustrate in three dimensions the subject of this year’s Metropolis Conference at the ICFF on May 19, “Design Entrepreneurs: The Next Generation.” This full-day, groundbreaking symposium will investigate how young designers can create successful businesses while staying true to their creative visions.

To illustrate these dynamic, entrepreneurial designers’ modus operandi, the Metropolis booth is a representation of the ongoing process, occurring in real time, and utilizing real people to illustrate the progression from idea to product. The design, planning and development of the booth environment is being documented to illustrate the journey a design takes from idea to sketch to prototype to product-the same process that occurs in the world of product development. Visitors to the Metropolis booth will be able to experience this usually hidden process for themselves.

Utilizing the fabrication facility, Material Process in Brooklyn, NY, Fanning and Cheemalapati created a product within a product-a self-supporting suspension system that addresses many home display and utility issues. The freestanding shelving system will be available to the public through DYAD Studio.

Be sure to visit Metropolis Booth 638 at the ICFF this May.