Contemporary art museums and galleries are recasting themselves with an almost corporate fervor.
Moss—impresario, provocateur, and inventor of the store-as-museum concept—is the retailer most responsible for transforming Soho and taking high-end design mainstream. Now he embarks on a new adventure. Moss, the iconic shop, is gone. In its place, Moss Bureau, the consultancy. Here, he talks about his decision to “kill” his beloved store and reinvent the brand as a showcase for the gloriously messy business of design.
Once they have left the factory floor and are actually being put to use, products get deployed in myriad unintended ways. It’s a lesson the industry should take to heart.