Michael Hendrix

More Than Flourishes of Style, Design Metaphors Are Incredibly Functional

There’s a universal theory for everything, and it's called embodied cognition. What connotations does it have for design?

Michael Hendrix,

There’s a universal theory for everything

How IDEO Boston Encourages Creativity in the Workplace

An outsider might see our playfulness and mistake it for frivolity, but these side projects are effectively programmed moments of creative calisthenics.

Michael Hendrix,

Creativity in the workplace is high maintenance; it cannot be turned off and on.

Good Design Sprouts From Well-Tilled Ground not Blueprints

At IDEO Boston, "gardening, not architecture" serves as the studio's guiding statement.

Michael Hendrix,

“Gardening, not architecture” as the guiding statement for leading a studio