A breakaway chapter of the American Institute of Decorators decided to popularize and define the new role of "Interior Designer."
Author: Sylvia Sirabella
In the 1950s, the editor-in-chief of Interiors magazine devoted pages upon pages to three designers in particular.
Gueft's advocacy for the American Institute of Decorators helped give the growing interiors industry the promotional boost it needed.
While reading archival copies of Interiors magazines, a student of interior design discovers how Gueft brought the profession into the 20th century, defining its future.