10 Items We Actually Like From Gwyneth Paltrow’s New Collab with CB2
The Oscar-winner and Goop CEO partnered with CB2 to create a modern furniture and accessories collection inspired by her life.
With its wellness summits, pop-up shops, and print magazine, Gwyneth Paltrow’s company Goop evokes more of a lifestyle than a brand. Naturally, furniture was the next step into that lifestyle, and fans can now Goop-ify their lives with the company’s recently launched furniture and homeware collaboration with CB2, Crate & Barrel’s hip sister brand.
After starting the lifestyle brand from her kitchen table back in 2008, Paltrow demonstrated her business savvy by growing the often-controversial company into an empire worth an estimated $250 million, according to Fortune.
Of course, the company is inseparable from its Oscar-winning CEO, and Paltrow’s gilded tastes are at the core of everything Goop sells. The Goop x CB2 collection can be summed up in Paltrow’s own words: “Every room is as chic as it is inviting,” she wrote in a statement.
Focused on “the juxtaposition of functionality and elegance,” the collection features an eclectic mix of pieces ranging from a mid-century modern pink velvet sofa to a poured concrete dining room table. Prices in the collection range from the affordable ($9.95 for a stainless steel egg stand) to the aspirational ($5,796 for a “snow velvet” 4-piece sectional sofa). The collection is available for purchase at CB2 stores and on their website, with a limited selection of products available on Goop’s site.
Click through the slideshow to see some of our favorites from the collection, healing crystals not included.
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