Metropolis Magazine - Metropolis Magazine April 2010

 

Mix It Up: Signage

Studios Architecture treated the Grey interior as if it were working for two clients: the creatives and the corporate staff. That left Paula Scher, who handled the environmental graphics, with a dilemma. “They thought we would try to unify the…

Mix It Up: Lighting

On a sunny winter afternoon, the lobby of 200 Fifth Avenue is glowing brightly, thanks to dozens of light sources trained on its white terrazzo floors and limestone walls. David W. Levinson, the owner of L&L Holding Company, “wanted it…

Mix It Up: Preservation

Because 200 Fifth Avenue is a historic building, the plans to renovate it had to run an all-too-familiar gauntlet: New York City’s Landmarks Preservation Commission (LPC), long seen as an enemy of modern additions. But in this case, most of…

Mix It Up

200 Fifth Avenue—an old and venerable building in New York’s Flatiron District—gets a stunning modern makeover by Studios Architecture.