Behind the Cover- April

We knew the cover would center around Alice Waters and our story on four famous chefs discussing the design of their professional kitchens. The conceit was clear, but consensus was not. The art and editorial departments were split over how best to present Cody Pickens’ photograph of Ms. Waters in Chez Panisse. The editorial department […]

We knew the cover would center around Alice Waters and our story on four famous chefs discussing the design of their professional kitchens. The conceit was clear, but consensus was not. The art and editorial departments were split over how best to present Cody Pickens’ photograph of Ms. Waters in Chez Panisse. The editorial department strongly preferred the simplicity of a straight-forward, full bleed portrait. The art department felt the image needed a framework to relate to the Metropolis audience. After multiple iterations, with edit massaging headlines and art redrawing silhouettes, our original opinions stayed entrenched. In the end we presented final versions of each direction to our publisher, and he cast the deciding vote.

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The runner-up

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