Behind the March Cover

She’d been a designer at Rolling Stone for fifteen years, she knew how to make something stand out in Times Square, and she received the AIGA medal last year. Why not ask her to design the March cover? Well, not only did we get to collaborate with Gail Anderson, but I think most of the SpotCo design team came with her. From pencil sketches to final compositions, Gail, Amanda Spielman, and Jeff Rogers kept a steady line of communication open, responding directly to our questions and requests with each iteration. Near the end of the process, we had our pick of three excellent directions. But what everyone (and I mean everyone – a rare event) loved about the final cover was how you understood everything about the issue just by looking at it.